{"id":3515,"date":"2023-01-31T15:07:13","date_gmt":"2023-01-31T14:07:13","guid":{"rendered":"https:\/\/babyjourney.se\/?page_id=3515"},"modified":"2025-01-28T15:19:31","modified_gmt":"2025-01-28T14:19:31","slug":"pr-udsendelse","status":"publish","type":"page","link":"https:\/\/webstaging.babyjourney.se\/dk\/for-annonsorer\/pr-utskick\/","title":{"rendered":"PR\/Udsendelse"},"content":{"rendered":"<div>\n<hr class=\"uk-invisible uk-margin-remove\">\n<\/div>\n<ul>\n<li>\n        <a href=\"\/for-annonsorer\/\">Hem<\/a>\n    <\/li>\n<li>\n        <a href=\"\/for-annonsorer\/appannonsering\/\">Appannonsering<\/a>\n    <\/li>\n<li>\n        <a href=\"\/for-annonsorer\/influencer-marketing\/\">Influencer Marketing<\/a>\n    <\/li>\n<li>\n        <a href=\"\/for-annonsorer\/podcastannonsering\/\">Podcastannonsering<\/a>\n    <\/li>\n<li>\n        <a href=\"\/for-annonsorer\/content-marketing\/\">Content Marketing<\/a>\n    <\/li>\n<li>\n        <a href=\"\/for-annonsorer\/pr-utskick\/\">PR\/Utskick<\/a>\n    <\/li>\n<li>\n        <a href=\"\/for-annonsorer\/event\/\">Event<\/a>\n    <\/li>\n<\/ul>\n<div>\n<div class=\"mobile-subnav uk-inline uk-width-1-1\">\n<div class=\"mobile-subnav-btn uk-text-normal\">PR\/Utskick<\/div>\n<div uk-dropdown=\"mode: click\">\n<ul class=\"uk-list uk-text-left uk-text-normal\">\n<li><a href=\"\/for-annonsorer\">Annons\u00f6r &#8211; startsida<\/a><\/li>\n<li><a href=\"\/for-annonsorer\/appannonsering\">Appannonsering<\/a><\/li>\n<li><a href=\"\/for-annonsorer\/influencer-marketing\">Influencer Marketing<\/a><\/li>\n<li><a href=\"\/for-annonsorer\/podcastannonsering\">Podcastannonsering<\/a><\/li>\n<li><a href=\"\/for-annonsorer\/content-marketing\">Content Marketing<\/a><\/li>\n<li><a href=\"\/for-annonsorer\/pr-utskick\">PR\/Utskick<\/a><\/li>\n<li><a href=\"\/for-annonsorer\/event\">Event<\/a><\/li>\n<\/ul><\/div>\n<\/div>\n<\/div>\n<p><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/01\/6m5a9410-scaled-e1674812220839.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1707px; --smush-placeholder-aspect-ratio: 1707\/1849;\"><\/p>\n<div>\n<h1>Bygg l\u00e5ngsiktiga relationer med PR<\/h1>\n<div>\n<p><i>Syns du inte, finns du inte!<\/i> Tr\u00e4ffs\u00e4kra strategier \u00e4r nyckeln till gynnsam kommunikation och goda relationer. Kom ig\u00e5ng med olika PR-aktiveringar f\u00f6r att skapa intresse f\u00f6r ditt f\u00f6retag.<\/p>\n<p>Baby Journey hj\u00e4lper dig att identifiera relevanta influencers, schemal\u00e4gga PR-aktiveringar och g\u00f6ra uppf\u00f6ljningar p\u00e5 hur det har g\u00e5tt. Vi skr\u00e4ddarsyr PR-insatsen och ser till att din aktivering sker med r\u00e4tt profiler vid r\u00e4tt tillf\u00e4llen.<\/p>\n<\/div>\n<p><a href=\"\/kontakt\/\">Kontakta oss<\/a><\/p>\n<\/div>\n<p><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/01\/wave_down_new.svg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><br \/>\n<a href=\"\/\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/01\/6m5a8735-kopiera-scaled-e1674808487533.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1260;\"><\/a><br \/>\n<a href=\"\/\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/01\/6m5a8735-kopiera-scaled-e1674808487533.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1260;\"><\/a><br \/>\n<img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2021\/12\/wave_up.svg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><br \/>\n<img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2025\/01\/6m5a8410-scaled-1.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1707px; --smush-placeholder-aspect-ratio: 1707\/2560;\"><\/p>\n<div>\n<h2>Varf\u00f6r ska du anv\u00e4nda PR?<\/h2>\n<div>\n<p>PR \u00e4r en viktig byggsten i hur du bygger relationer med din m\u00e5lgrupp. Dels ger det en b\u00e4ttre varum\u00e4rkesk\u00e4nnedom men ocks\u00e5 en h\u00f6gre trov\u00e4rdighet \u00e4n traditionell reklam. Dock \u00e4r det viktigt att veta att du inte \u00e4r den enda som vill synas, s\u00e5 f\u00f6r att sticka ut ur mediebruset bland dina konkurrenter kr\u00e4vs en strategi f\u00f6r det budskap eller den produkt du vill marknadsf\u00f6ra.<\/p>\n<p>N\u00e4r det g\u00f6rs r\u00e4tt kommer din PR-plan att l\u00f6na sig eftersom det kommer att skapa ett stort engagemang kring ditt varum\u00e4rke. F\u00f6r att uppn\u00e5 maximal effekt rekommenderar vi att man kombinerar olika PR-aktiveringar s\u00e5som utskick, sampling, events och pressmeddelanden.<\/p>\n<\/div>\n<\/div>\n<p><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2021\/12\/wave_up.svg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/p>\n<div>\n<h2>Olika typer av PR-aktiveringar p\u00e5 Baby Journey<\/h2>\n<div>\n<p>Att utforma den perfekta PR-strategin kr\u00e4ver planering. Planering som vi p\u00e5 Baby Journey g\u00e4rna hj\u00e4lper dig med och har stor erfarenhet av. Vi s\u00e4tter upp m\u00e5l och kommer med kreativa id\u00e9er f\u00f6r att sedan uppr\u00e4tta din kampanj. Vi erbjuder PR-utskick som \u00e4r en av v\u00e5ra vanligaste aktiveringar, PR-event, sampling samt olika pressmeddelanden och pressklipp.<\/p>\n<\/div>\n<\/div>\n<hr>\n<div>\n<h3>Utskick &#8211; s\u00e5 lyckas du med din produktkampanj<\/h3>\n<div>\n<p>Utskick och produktkampanjer inneb\u00e4r f\u00f6r det mesta att du skickar dina produkter till influencers eller g\u00f6r dem medvetna om ditt varum\u00e4rke. De testar och anv\u00e4nder dina produkter eller tar del av dina tj\u00e4nster och g\u00f6r sedan inl\u00e4gg om dem p\u00e5 sina sociala kanaler. Det \u00e4r ett perfekt s\u00e4tt att n\u00e5 ut till din m\u00e5lgrupp eftersom f\u00f6ljarna f\u00e5r upp \u00f6gonen f\u00f6r ditt varum\u00e4rke genom att influencern visar upp och ber\u00e4ttar om buden de f\u00e5r.<\/p>\n<p>Det h\u00e4r kr\u00e4ver eftert\u00e4nksamhet och en stor dos planering eftersom det inte bara handlar om att skicka ut gratisprover eller tala om att ditt varum\u00e4rke finns. Att g\u00f6ra utskick \u00e4r en konst i sig f\u00f6r att g\u00f6ra b\u00e5de influencern och din m\u00e5lgrupp nyfiken p\u00e5 ditt f\u00f6retag.<\/p>\n<\/div>\n<\/div>\n<p><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/01\/yogamattor-scaled-e1674807441212.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1707px; --smush-placeholder-aspect-ratio: 1707\/1708;\"><br \/>\n<img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/01\/namnlos-design-19.png\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1890px; --smush-placeholder-aspect-ratio: 1890\/1890;\"><\/p>\n<div>\n<h4>Vi utformar PR-utskick som sticker ut!<\/h4>\n<div>\n<p>Dina utskick och PR-bud ska associeras med n\u00e5got positivt. D\u00e4rf\u00f6r \u00e4r det viktigt att de utformas p\u00e5 r\u00e4tt s\u00e4tt, hamnar hos r\u00e4tt profil, vid r\u00e4tt tillf\u00e4lle. Influencers f\u00e5r ofta massor av g\u00e5vor och \u00f6verraskningar fr\u00e5n varum\u00e4rken, s\u00e5 det \u00e4r viktigt att just ditt utskick sticker ut. P\u00e5 Baby Journey anv\u00e4nder vi v\u00e5r fingertoppsk\u00e4nsla f\u00f6r att verkst\u00e4lla din produktkampanj som b\u00e5de bygger en v\u00e4rdefull relation med influencern och som g\u00f6r att deras f\u00f6ljare f\u00e5r upp intresset f\u00f6r ditt varum\u00e4rke.<\/p>\n<\/div>\n<\/div>\n<p><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2021\/12\/wave_up.svg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/p>\n<div>\n<h3>Andra PR-aktiveringar vi kan hj\u00e4lpa med<\/h3>\n<\/div>\n<ul>\n<li>\n<p>        <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/01\/confetti-1-1.svg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/p>\n<h4>EVENTS<\/h4>\n<div>\n<p>Planera och genomf\u00f6r ett relevant event i samband med en viss h\u00e4ndelse eller temadag, s\u00e5som Mors dag, en produktlansering, eller f\u00f6r att sprida kunskap och information inom ett \u00e4mne.<\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/01\/gift-1.svg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/p>\n<h4>SAMPLING<\/h4>\n<div>\n<p>Sampling \u00e4r en smart metod d\u00e4r du delar ut din produkt, till exempel under ett PR-event eller p\u00e5 stan, f\u00f6r att f\u00e5 folk att prova dina produkter. Den h\u00e4r PR-strategin ger ofta stor r\u00e4ckvidd och spridning genom <i>word of mouth<\/i>.<\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/01\/article-1-1.svg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/p>\n<h4>PRESSMEDDELANDEN<\/h4>\n<div>\n<p>Vid samtliga aktiveringar vi g\u00f6r str\u00e4var vi alltid efter att skapa ett nyhetsv\u00e4rde f\u00f6r att ha m\u00f6jlighet att bearbeta press. Vi hj\u00e4lper dig att utforma det perfekta pressmeddelandet f\u00f6r b\u00e4sta m\u00f6jliga chans att f\u00e5 spridning av ert budskap.\u00a0<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2021\/12\/wave_up.svg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/p>\n<div>\n<h2>Hitta r\u00e4tt influencer f\u00f6r din PR-aktivering<\/h2>\n<div>\n<p>N\u00e5got av det viktigaste n\u00e4r du planerar dina PR-aktiveringar \u00e4r att kontakta r\u00e4tt influencer som du tycker g\u00e5r v\u00e4l ihop med din produkt\/tj\u00e4nst. Du kan till exempel g\u00f6ra utskick eller bjuda in influencers till ett PR-event.\u00a0<\/p>\n<p>H\u00e4r spelar v\u00e5ra experter p\u00e5 Baby Journey en stor roll eftersom vi dels vet vilka influencers v\u00e5ra anv\u00e4ndare f\u00f6ljer och gillar, och dels har koll p\u00e5 vilka influencers som sj\u00e4lva skulle ha behov av dina produkter. N\u00e4r en influencer f\u00e5r ett bud eller meddelande om dig och ditt varum\u00e4rke som de gillar eller uppskattar genererar det av naturliga sk\u00e4l exponering i deras kanaler \u2013 exponering som din m\u00e5lgrupp d\u00e5 tar del av. Det blir allts\u00e5 en win-win situation f\u00f6r alla!<\/p>\n<\/div>\n<\/div>\n<ul>\n<li>\n<p>        <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/01\/penny-till-karusell-scaled-e1674481834970.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1708px; --smush-placeholder-aspect-ratio: 1708\/1707;\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/01\/img_6919-2.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1170px; --smush-placeholder-aspect-ratio: 1170\/1847;\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/01\/asabea-opokua-till-karusell-scaled.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/2560;\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/01\/sanne-alexandra-till-karusell-scaled.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/2560;\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/01\/6m5a2798-kopiera2-scaled.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/2560;\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/01\/pappapappadotter-till-karusell-scaled-e1674481780486.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1707px; --smush-placeholder-aspect-ratio: 1707\/1708;\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/01\/alexia-till-karusell-scaled-e1674481688323.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1707px; --smush-placeholder-aspect-ratio: 1707\/1708;\"><\/p>\n<\/li>\n<\/ul>\n<p>\n    <a href=\"\/for-annonsorer\/influencer-marketing\/\">L\u00e4s mer om influencer marketing h\u00e4r<\/a>\n<\/p>\n<p><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2021\/12\/wave_up.svg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/p>\n<div>\n<h2>\u00d6ka din exponering med PR<\/h2>\n<div>\n<p>Vi p\u00e5 Baby Journey ger dig konkreta f\u00f6rslag p\u00e5 PR-strategier och olika m\u00f6jligheter f\u00f6r att sprida just ditt budskap oavsett om du har ett start-up eller ett etablerat f\u00f6retag. Tillsammans s\u00e4tter vi upp en plan f\u00f6r att engagera media, m\u00e5lgrupp och influencers och g\u00f6r s\u00e5 att de i sin tur sprider ditt budskap vidare. N\u00e4r andra tycker du \u00e4r bra f\u00e5r du ett gott rykte som gynnar ditt varum\u00e4rke och ger dig \u00f6kad exponering.<\/p>\n<\/div>\n<\/div>\n<div>\n<p>        <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/01\/teambildveronica-1-scaled-e1674807188363.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1707px; --smush-placeholder-aspect-ratio: 1707\/1708;\"><\/p>\n<h3>\u201dVi skapar aktiveringar som <br \/>n\u00e5r genom bruset.\u201d<\/h3>\n<div>\n<p>Veronica Ericsson Lakso<br \/>Head of Sales &amp; Marketing B2B, Baby Journey<\/p>\n<\/div>\n<\/div>\n<h1>Vill du veta mer?<\/h1>\n<div>\n\n\n<br \/>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"7086107\",\n    formId: \"6cee40ae-d6b4-4f72-95e0-db28d8dcbb0d\"\n  });\n<\/script><br \/>\n\n<p>\n<\/div>\n<p>\n    <a href=\"\/for-annonsorer\/event\/\">Event<\/a>\n<\/p>\n<p><!--more--><br \/>\n<!-- {\"name\":\"Annons\\u00f6r-sida PR\\\/Utskick\",\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"default\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"padding\":\"none\",\"header_transparent\":\"dark\",\"css\":\".el-section {\\n    background: #EAEEFB;\\n}\",\"class\":\"uk-visible@m\",\"status\":\"\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"position_sticky_breakpoint\":\"m\",\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\"},\"children\":[{\"type\":\"html\",\"props\":{\"content\":\"\n\n<hr class=\\\"uk-invisible uk-margin-remove\\\">\"},\"name\":\" For header sticky on scroll up to work\"}]}]}],\"name\":\"Top section (above hero) if not using transparent header\"},{\"type\":\"section\",\"props\":{\"style\":\"secondary\",\"width\":\"\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"preserve_color\":true,\"class\":\"uk-position-relative\",\"padding\":\"small\",\"padding_remove_bottom\":false,\"css\":\"@media (max-width: 960px) {\\n    .el-section {\\n        padding-top: 120px;\\n        padding-bottom: 25px;\\n    }\\n}\\n\\n@media (min-width: 960px) {\\n    .el-section {\\n    \\tpadding-bottom: 10px;\\n    }\\n}\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"position_sticky_breakpoint\":\"m\",\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"\"},\"children\":[{\"type\":\"subnav\",\"children\":[{\"type\":\"subnav_item\",\"props\":{\"content\":\"Hem\",\"link\":\"for-annonsorer\\\/\"}},{\"type\":\"subnav_item\",\"props\":{\"content\":\"Appannonsering\",\"link\":\"for-annonsorer\\\/appannonsering\\\/\",\"active\":false}},{\"type\":\"subnav_item\",\"props\":{\"content\":\"Influencer Marketing\",\"link\":\"for-annonsorer\\\/influencer-marketing\\\/\",\"active\":false}},{\"type\":\"subnav_item\",\"props\":{\"content\":\"Podcastannonsering\",\"link\":\"for-annonsorer\\\/podcastannonsering\\\/\"}},{\"type\":\"subnav_item\",\"props\":{\"content\":\"Content Marketing\",\"link\":\"for-annonsorer\\\/content-marketing\\\/\",\"active\":false}},{\"type\":\"subnav_item\",\"props\":{\"content\":\"PR\\\/Utskick\",\"link\":\"for-annonsorer\\\/pr-utskick\\\/\",\"active\":true}},{\"type\":\"subnav_item\",\"props\":{\"content\":\"Event\",\"link\":\"for-annonsorer\\\/event\\\/\",\"active\":false}}],\"props\":{\"subnav_style\":\"tab\",\"text_align\":\"center\",\"class\":\"\",\"css\":\".el-element {\\n    padding-bottom: 58px;\\n}\\n\\n.el-item:first-child a {\\n \\tcontent: url('\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/house-1.svg'); \\n  position: relative;\\n  top: -5px;\\n    padding-bottom: 14px;\\n}\\n.el-link {\\n\\tpadding: 5px 0 9px 0;\\n}\",\"visibility\":\"m\"},\"name\":\"Undermeny, desktop\"},{\"type\":\"html\",\"props\":{\"content\":\"\n\n<div class=\\\"mobile-subnav uk-inline uk-width-1-1\\\">\\n    \n\n<div class=\\\"mobile-subnav-btn uk-text-normal\\\">PR\\\/Utskick<\\\/div>\\n\n\n<div uk-dropdown=\\\"mode: click\\\">\\n\n\n<ul class=\\\"uk-list uk-text-left uk-text-normal\\\">\\n\n\n<li><a href=\\\"\\\/for-annonsorer\\\">Annons\\u00f6r - startsida<\\\/a><\\\/li>\\n    \\n\n\n<li><a href=\\\"\\\/for-annonsorer\\\/appannonsering\\\">Appannonsering<\\\/a><\\\/li>\\n\\n\n\n<li><a href=\\\"\\\/for-annonsorer\\\/influencer-marketing\\\">Influencer Marketing<\\\/a><\\\/li>\\n\\n\n\n<li><a href=\\\"\\\/for-annonsorer\\\/podcastannonsering\\\">Podcastannonsering<\\\/a><\\\/li>\\n\\n\n\n<li><a href=\\\"\\\/for-annonsorer\\\/content-marketing\\\">Content Marketing<\\\/a><\\\/li>\\n\\n\n\n<li><a href=\\\"\\\/for-annonsorer\\\/pr-utskick\\\">PR\\\/Utskick<\\\/a><\\\/li>\\n    \\n\n\n<li><a href=\\\"\\\/for-annonsorer\\\/event\\\">Event<\\\/a><\\\/li>\\n<\\\/ul>\\n        \\n    <\\\/div>\\n<\\\/div>\",\"css\":\".el-element {\\n\\twidth: 100vw;\\n}\\n.mobile-subnav-btn {\\n    position: relative;\\n    min-width: 300px;\\n    max-width: 490px; \\n    width: calc(100% - 40px);\\n    background: #fff;\\n    padding: 12px 20px;\\n    padding: 12px 16px 12px 20px;\\n    color: #4D3D71;\\n    font-size: 16px;\\n    border-radius: 10px;\\n}\\n.mobile-subnav-btn[aria-expanded=\\\"false\\\"]:after {\\n    content: url('\\\/wp-content\\\/themes\\\/babyj-child-theme\\\/img\\\/chevron.svg');\\n    position: absolute;\\n    \\\/* width: 10px;\\n    height: 12px; *\\\/\\n    right: 24px;\\n    top: 14px;\\n    transform: rotate(90deg);\\n}\\n\\n.mobile-subnav-btn[aria-expanded=\\\"true\\\"]:after {\\n    content: url('\\\/wp-content\\\/themes\\\/babyj-child-theme\\\/img\\\/chevron.svg');\\n    position: absolute;\\n   \\\/* width: 10px;\\n    height: 12px; *\\\/\\n    right: 21px;\\n    top: 10px;\\n    transform: rotate(-90deg);\\n}\\n\\n.el-element div.uk-dropdown {\\n\\tmin-width: 300px;\\n    max-width: 530px; \\n    width: calc(100%);\\n}\\n\\n.el-element .uk-list {\\n    min-width: 300px;\\n    max-width: 490px; \\n    width: calc(100% - 40px);\\n    padding: 10px 20px 0 20px;\\n    margin-bottom: 0;\\n}\\n.uk-list li a {\\n    font-weight: 400;\\n    color: #4D3D71;\\n    font-size: 16px;\\n}\\n.uk-list li a:hover {\\n\\ttext-decoration: underline;\\n    text-underline-offset: 5px;\\n}\",\"class\":\"uk-hidden@m uk-width-large uk-margin-auto\"},\"name\":\"Annons Undermeny mobil\"}]}],\"props\":{\"width\":\"default\"}},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"position_sticky_breakpoint\":\"m\",\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"margin\":\"default\",\"image_svg_color\":\"emphasis\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/01\\\/6m5a9410-scaled-e1674812220839.jpg\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"left\",\"text_align\":\"left\",\"class\":\"small-image\",\"attributes\":\"\",\"margin_remove_top\":false,\"css\":\".el-image {\\n    height: 360px;\\n}\"},\"name\":\"Annons\\u00f6r Large Image\"}]},{\"type\":\"column\",\"props\":{\"position_sticky_breakpoint\":\"m\",\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"panel\",\"props\":{\"link_text\":\"Kontakta oss\",\"title_hover_style\":\"reset\",\"title_element\":\"h1\",\"title_align\":\"top\",\"title_grid_width\":\"1-2\",\"title_grid_breakpoint\":\"m\",\"meta_style\":\"meta\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"content_column_breakpoint\":\"m\",\"icon_width\":80,\"image_align\":\"left\",\"image_grid_width\":\"1-2\",\"image_grid_breakpoint\":\"m\",\"image_svg_color\":\"emphasis\",\"link_style\":\"primary\",\"margin\":\"default\",\"title\":\"Bygg l\\u00e5ngsiktiga relationer med PR\",\"content\":\"\n\n<p><i>Syns du inte, finns du inte!<\\\/i> Tr\\u00e4ffs\\u00e4kra strategier \\u00e4r nyckeln till gynnsam kommunikation och goda relationer. Kom ig\\u00e5ng med olika PR-aktiveringar f\\u00f6r att skapa intresse f\\u00f6r ditt f\\u00f6retag.<\\\/p>\\n\n\n<p>Baby Journey hj\\u00e4lper dig att identifiera relevanta influencers, schemal\\u00e4gga PR-aktiveringar och g\\u00f6ra uppf\\u00f6ljningar p\\u00e5 hur det har g\\u00e5tt. Vi skr\\u00e4ddarsyr PR-insatsen och ser till att din aktivering sker med r\\u00e4tt profiler vid r\\u00e4tt tillf\\u00e4llen.<\\\/p>\",\"link\":\"kontakt\\\/\",\"image\":\"\",\"image_width\":\"586\",\"image_vertical_align\":true,\"image_height\":\"360\",\"image_grid_column_gap\":\"large\",\"image_alt\":\"tr\\u00e4na efter f\\u00f6rlossning\",\"title_style\":\"h3\",\"class\":\"annons-panel\",\"title_color\":\"primary\",\"maxwidth\":\"large\",\"link_size\":\"large\",\"maxwidth_breakpoint\":\"m\",\"attributes\":\"\"},\"name\":\"N\\u00e5 ut med ditt budskap med Content Marketing\"}]}],\"props\":{\"width\":\"default\",\"layout\":\"1-2,1-2\",\"column_gap\":\"large\"}},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"position_sticky_breakpoint\":\"m\",\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\"},\"children\":[{\"type\":\"image\",\"props\":{\"margin\":\"default\",\"image_svg_color\":\"\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/01\\\/wave_down_new.svg\",\"class\":\"section-wave section-wave-down \",\"image_svg_inline\":true,\"css\":\".el-element.section-wave-down svg {\\n\\tcolor: #D5DDF8;\\n}\"},\"name\":\"Wave down\"}]}],\"props\":{\"margin_remove_top\":false,\"margin\":\"small\"}}],\"name\":\"Annons\\u00f6r: Hero med Subnav\"},{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"css\":\"\\\/* .el-section {\\n    padding-bottom: 50px;\\n}\\n\\n@media (min-width: 960px) {\\n    .el-section {\\n    padding-bottom: 120px;\\n\\t}\\n} *\\\/\",\"padding\":\"none\",\"class\":\"uk-visible@m\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"position_sticky_breakpoint\":\"m\",\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\"},\"children\":[{\"type\":\"image\",\"props\":{\"margin\":\"default\",\"image_svg_color\":\"emphasis\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/01\\\/6m5a8735-kopiera-scaled-e1674808487533.jpg\",\"link\":\"\\\/\",\"text_align\":\"center\",\"css\":\".el-element, .el-image {\\n    width: 100vw;\\n    object-fit: cover;\\n    min-height: 150px;\\n    max-height: 470px;\\n}\",\"image_height\":\"460\"},\"name\":\"Bild med l\\u00e4nk\"}]}]}],\"name\":\"Annons\\u00f6r: Full-Width Bild med l\\u00e4nk DESKTOP\"},{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"css\":\"\\\/* .el-section {\\n    padding-bottom: 50px;\\n}\\n\\n@media (min-width: 960px) {\\n    .el-section {\\n    padding-bottom: 120px;\\n\\t}\\n} *\\\/\",\"padding\":\"none\",\"class\":\"uk-hidden@m\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"position_sticky_breakpoint\":\"m\",\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\"},\"children\":[{\"type\":\"image\",\"props\":{\"margin\":\"default\",\"image_svg_color\":\"emphasis\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/01\\\/6m5a8735-kopiera-scaled-e1674808487533.jpg\",\"link\":\"\\\/\",\"text_align\":\"center\",\"css\":\".el-element, .el-image {\\n    width: 100vw;\\n    object-fit: cover;\\n    min-height: 150px;\\n    max-height: 250px;\\n}\",\"image_height\":\"460\"},\"name\":\"Bild med l\\u00e4nk\"}]}]}],\"name\":\"Annons\\u00f6r: Full-Width Bild med l\\u00e4nk MOBIL\"},{\"type\":\"section\",\"props\":{\"style\":\"secondary\",\"width\":\"\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"class\":\"uk-position-relative \",\"css\":\".el-section {\\n\\tpadding-top: 20px;\\n    padding-bottom: 50px;\\n   \\n}\\n\\n@media (min-width: 960px) {\\n     .el-section {\\n    padding-bottom: 120px;\\n\\t} \\n}\",\"padding_remove_top\":false,\"padding\":\"small\",\"preserve_color\":true},\"children\":[{\"type\":\"row\",\"props\":{\"width\":\"default\"},\"children\":[{\"type\":\"column\",\"props\":{\"position_sticky_breakpoint\":\"m\",\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\"},\"children\":[{\"type\":\"image\",\"props\":{\"margin\":\"default\",\"image_svg_color\":\"\",\"image\":\"wp-content\\\/uploads\\\/2021\\\/12\\\/wave_up.svg\",\"class\":\"section-wave wave-purple-light\",\"image_svg_inline\":true,\"css\":\"\\\/*.el-element.section-wave svg {\\n color: #D5DDF8;\\n}*\\\/\"},\"name\":\"Wave up\"}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\",\"width\":\"default\",\"margin_remove_top\":false,\"column_gap\":\"large\",\"margin\":\"small\"},\"children\":[{\"type\":\"column\",\"props\":{\"position_sticky_breakpoint\":\"m\",\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-2\",\"order_first\":\"\",\"vertical_align\":\"middle\"},\"children\":[{\"type\":\"image\",\"props\":{\"margin\":\"default\",\"image_svg_color\":\"emphasis\",\"image\":\"wp-content\\\/uploads\\\/2025\\\/01\\\/6m5a8410-scaled-1.jpg\",\"class\":\"large-image\",\"text_align\":\"right\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"left\"},\"name\":\"Annons\\u00f6r Stor bild\"}]},{\"type\":\"column\",\"props\":{\"position_sticky_breakpoint\":\"m\",\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-2\",\"order_first\":\"\",\"vertical_align\":\"middle\"},\"children\":[{\"type\":\"panel\",\"props\":{\"link_text\":\"\",\"title_hover_style\":\"reset\",\"title_element\":\"h2\",\"title_align\":\"top\",\"title_grid_width\":\"1-2\",\"title_grid_breakpoint\":\"m\",\"meta_style\":\"meta\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"content_column_breakpoint\":\"m\",\"icon_width\":80,\"image_align\":\"right\",\"image_grid_width\":\"1-2\",\"image_grid_breakpoint\":\"m\",\"image_svg_color\":\"emphasis\",\"link_style\":\"primary\",\"margin\":\"large\",\"title\":\"Varf\\u00f6r ska du anv\\u00e4nda PR?\",\"content\":\"\n\n<p>PR \\u00e4r en viktig byggsten i hur du bygger relationer med din m\\u00e5lgrupp. Dels ger det en b\\u00e4ttre varum\\u00e4rkesk\\u00e4nnedom men ocks\\u00e5 en h\\u00f6gre trov\\u00e4rdighet \\u00e4n traditionell reklam. Dock \\u00e4r det viktigt att veta att du inte \\u00e4r den enda som vill synas, s\\u00e5 f\\u00f6r att sticka ut ur mediebruset bland dina konkurrenter kr\\u00e4vs en strategi f\\u00f6r det budskap eller den produkt du vill marknadsf\\u00f6ra.<\\\/p>\\n\n\n<p>N\\u00e4r det g\\u00f6rs r\\u00e4tt kommer din PR-plan att l\\u00f6na sig eftersom det kommer att skapa ett stort engagemang kring ditt varum\\u00e4rke. F\\u00f6r att uppn\\u00e5 maximal effekt rekommenderar vi att man kombinerar olika PR-aktiveringar s\\u00e5som utskick, sampling, events och pressmeddelanden.<\\\/p>\",\"link\":\"\",\"image\":\"\",\"image_width\":\"530\",\"image_vertical_align\":false,\"image_height\":\"530\",\"image_grid_column_gap\":\"large\",\"image_alt\":\"backensmarta-foglossning\",\"css\":\"@media (max-width: 640px) {\\n\\t.el-link {\\n   \\n    }\\n}\",\"margin_remove_top\":true,\"class\":\"annons-panel\",\"title_color\":\"primary\",\"attributes\":\"ads-panel\",\"maxwidth\":\"large\",\"maxwidth_breakpoint\":\"m\"},\"name\":\"S\\u00e5 fungerar content marketing p\\u00e5 Baby Journey\"}]}]}],\"name\":\"Purple\"},{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"default\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"class\":\"uk-position-relative \",\"css\":\".el-section {\\n\\tpadding-top: 10px;\\n    padding-bottom: 50px;\\n\\tbackground-color: #EAEEFB;\\n}\\n\\n@media (min-width: 960px) {\\n     .el-section {\\n    padding-bottom: 130px;\\n\\t} \\n}\",\"padding_remove_top\":false,\"padding\":\"small\",\"preserve_color\":true,\"status\":\"disabled\"},\"children\":[{\"type\":\"row\",\"props\":{\"width\":\"default\"},\"children\":[{\"type\":\"column\",\"props\":{\"position_sticky_breakpoint\":\"m\",\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\"},\"children\":[{\"type\":\"image\",\"props\":{\"margin\":\"default\",\"image_svg_color\":\"\",\"image\":\"wp-content\\\/uploads\\\/2021\\\/12\\\/wave_up.svg\",\"class\":\"section-wave\",\"image_svg_inline\":true,\"css\":\"\\\/*.el-element.section-wave svg {\\n color: #D5DDF8;\\n}*\\\/\\n\\n.el-image {\\n\\tcolor: #EAEEFB;\\n}\",\"attributes\":\"\"},\"name\":\"Wave up\"},{\"type\":\"panel\",\"props\":{\"link_text\":\"Read more\",\"title_hover_style\":\"reset\",\"title_element\":\"h2\",\"title_align\":\"top\",\"title_grid_width\":\"1-2\",\"title_grid_breakpoint\":\"m\",\"meta_style\":\"meta\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"content_column_breakpoint\":\"m\",\"icon_width\":80,\"image_align\":\"top\",\"image_grid_width\":\"1-2\",\"image_grid_breakpoint\":\"m\",\"image_svg_color\":\"emphasis\",\"link_style\":\"default\",\"margin\":\"medium\",\"title\":\"Always on mot en k\\u00f6pstark m\\u00e5lgrupp\",\"text_align\":\"center\",\"title_color\":\"primary\",\"css\":\".el-title {\\n    font-size: 26px;\\n    font-weight: 700;\\n}\\n\\n.el-content {\\n\\tcolor: #4d3d71;\\n    text-align: center;\\n}\\n\\n@media screen and (max-width: 620px) {\\n    .el-title,\\n    .el-content{\\n        text-align: left;\\n    }\\n    .el-title{\\n        font-size: 24px;\\n    }\\n    .el-element {\\n \\t margin-bottom: 0;\\n\\t}\\n}\\n\",\"margin_remove_top\":true,\"title_margin\":\"remove\",\"content\":\"\n\n<p data-favro-document-key=\\\"00d568d52d2cdb74f2c332e8\\\" data-pm-slice=\\\"1 1 []\\\"><span data-authorid=\\\"En8XJNSZMiXQpQ7ki\\\" class=\\\"author\\\"> V\\u00e5ra annonsl\\u00f6sningar s\\u00e4kerst\\u00e4ller kontinuerlig synlighet mot gravida och nyblivna f\\u00f6r\\u00e4ldrar. Med ett konstant infl\\u00f6de av nya anv\\u00e4ndare syns ni varje m\\u00e5nad inf\\u00f6r nya personer och skapar konkret varum\\u00e4rkesk\\u00e4nnedom hos en engagerad och k\\u00f6pstark m\\u00e5lgrupp.<\\\/span><\\\/p>\"},\"name\":\"panel test\"},{\"type\":\"grid\",\"props\":{\"show_title\":true,\"show_meta\":true,\"show_content\":true,\"show_image\":true,\"show_link\":true,\"grid_default\":\"1\",\"grid_medium\":\"2\",\"filter_style\":\"tab\",\"filter_all\":true,\"filter_position\":\"top\",\"filter_align\":\"left\",\"filter_grid_width\":\"auto\",\"filter_grid_breakpoint\":\"m\",\"title_hover_style\":\"reset\",\"title_element\":\"h3\",\"title_align\":\"top\",\"title_grid_width\":\"1-2\",\"title_grid_breakpoint\":\"m\",\"meta_style\":\"meta\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"content_column_breakpoint\":\"m\",\"icon_width\":80,\"image_align\":\"top\",\"image_grid_width\":\"1-2\",\"image_grid_breakpoint\":\"m\",\"image_svg_color\":\"emphasis\",\"link_text\":\"Read more\",\"link_style\":\"default\",\"margin\":\"default\",\"item_animation\":true,\"text_align\":\"center\",\"css\":\".el-image {\\n    position: absolute;\\n    right: -25px;\\n    top: -35px;\\n}\\n\\n.el-title {\\n    color: #4d3d71;\\n    font-family: \\\"circular-2\\\";\\n    font-size: 18px;\\n    font-weight: 700;\\n}\\n\\n.el-item {\\n    color: #4d3d71;\\n    font-size: 15px;\\n\\tbackground-color: #FFF9F4;\\n    border-radius: 22.8px;\\n    padding: 30px;\\n    transition: 0.2s;\\n    transition-timing-function: ease-in;\\n}\\n\\n.el-content {\\n\\t margin-bottom: 10px;\\n}\\n\\n.el-item:hover {\\n\\tbackground-color: #FFEDE1;\\n}\",\"grid_column_gap\":\"medium\",\"grid_column_align\":true,\"grid_large\":\"4\",\"class\":\"uk-visible@s\"},\"children\":[{\"type\":\"grid_item\",\"props\":{\"title\":\"ESSENTIAL\",\"content\":\"\n\n<p>F\\u00f6r er som \\u00f6nskar n\\u00e4rvaro och synlighet i r\\u00e4tt kontext.<\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/03\\\/essential-icon.svg\"}},{\"type\":\"grid_item\",\"props\":{\"title\":\"TARGET\",\"content\":\"\n\n<p>F\\u00f6r er som vill f\\u00e5 effekt av annonsering \\u00f6ver flera kanaler.<\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/03\\\/target-icon.svg\"}},{\"type\":\"grid_item\",\"props\":{\"title\":\"IMPACT\",\"content\":\"\n\n<p>F\\u00f6r er som vill p\\u00e5verka och g\\u00f6ra ett ordentligt avtryck.<\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/03\\\/impact-icon.svg\"}},{\"type\":\"grid_item\",\"props\":{\"title\":\"CUSTOM\",\"content\":\"\n\n<p>Vi skapar skr\\u00e4ddarsydda l\\u00f6sningar utifr\\u00e5n era behov.<\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/03\\\/custom-icon.svg\"}}],\"name\":\"S\\u00e4ljpaket grid (f\\u00f6r undersidor)\"},{\"type\":\"panel-slider\",\"props\":{\"show_title\":true,\"show_meta\":true,\"show_content\":true,\"show_image\":true,\"show_link\":true,\"slider_width\":\"fixed\",\"slider_width_default\":\"5-6\",\"slider_width_medium\":\"5-6\",\"slider_gap\":\"large\",\"slider_autoplay_pause\":true,\"nav\":\"dotnav\",\"nav_align\":\"center\",\"nav_breakpoint\":\"\",\"slidenav\":\"default\",\"slidenav_margin\":\"\",\"slidenav_breakpoint\":\"\",\"slidenav_outside_breakpoint\":\"xl\",\"panel_card_match\":false,\"title_hover_style\":\"reset\",\"title_element\":\"h3\",\"title_align\":\"top\",\"title_grid_width\":\"1-2\",\"title_grid_breakpoint\":\"m\",\"meta_style\":\"meta\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"content_column_breakpoint\":\"m\",\"icon_width\":80,\"image_align\":\"top\",\"image_grid_width\":\"1-2\",\"image_grid_breakpoint\":\"m\",\"image_svg_color\":\"emphasis\",\"link_text\":\"Read more\",\"link_style\":\"default\",\"margin\":\"default\",\"css\":\".el-image {\\n    position: absolute !important;\\n    right: -20px;\\n    top: -35px;\\n}\\n\\n.el-element{\\n\\tpadding:29px 10px 0;\\n}\\n\\n.el-element .uk-slider-items {\\n\\tgap: 30px;\\n}\\n.el-title {\\n    color: #4d3d71;\\n    font-family: \\\"circular-2\\\";\\n    font-size: 18px;\\n    font-weight: 700;\\n}\\n\\n.el-item {\\n    color: #4d3d71;\\n    font-size: 15px;\\n\\tbackground-color: #FFF9F4;\\n    border-radius: 22.8px;\\n    padding: 30px 30px 50px;\\n    transition: 0.2s;\\n    transition-timing-function: ease-in;\\n}\\n\\n.el-item:hover {\\n\\tbackground-color: #FFEDE1;\\n}\\n.el-nav {\\n\\tmargin-top: 20px;\\n}\\n.el-slidenav {\\n\\tcolor: #4d3d71;\\n}\\n.el-slidenav:first-child {\\n\\tleft: -10px;\\n}\\n.el-slidenav:last-child {\\n\\tright: 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avtryck.<\\\/p>\"}},{\"type\":\"panel-slider_item\",\"props\":{\"title\":\"CUSTOM\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/03\\\/custom-icon.svg\",\"content\":\"\n\n<p>Vi skapar skr\\u00e4ddarsydda l\\u00f6sningar utifr\\u00e5n era behov.<\\\/p>\"}}],\"name\":\"S\\u00e4ljpaket slider (f\\u00f6r mobil)\"},{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"medium\",\"text_align\":\"center\",\"margin_remove_bottom\":true,\"class\":\"ads-button\",\"css\":\".el-content {\\n   \\tmin-width: 256px;\\n}\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"primary\",\"icon_align\":\"left\",\"content\":\"Se v\\u00e5ra annonsl\\u00f6sningar\",\"link\":\"annonspaket\\\/\"}}],\"name\":\"L\\u00e4s mer om v\\u00e5ra s\\u00e4ljpaket - knapp\"}]}]}],\"name\":\"S\\u00e4ljpaket grid (f\\u00f6r 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up\"}]}],\"props\":{\"width\":\"default\",\"margin\":\"remove-vertical\"}},{\"type\":\"row\",\"props\":{\"width\":\"default\",\"margin_remove_top\":true,\"margin\":\"large\"},\"children\":[{\"type\":\"column\",\"props\":{\"position_sticky_breakpoint\":\"m\",\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\"},\"children\":[{\"type\":\"panel\",\"props\":{\"link_text\":\"Read more\",\"title_hover_style\":\"reset\",\"title_element\":\"h2\",\"title_align\":\"top\",\"title_grid_width\":\"1-2\",\"title_grid_breakpoint\":\"m\",\"meta_style\":\"meta\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"content_column_breakpoint\":\"m\",\"icon_width\":80,\"image_align\":\"top\",\"image_grid_width\":\"1-2\",\"image_grid_breakpoint\":\"m\",\"image_svg_color\":\"emphasis\",\"link_style\":\"default\",\"margin\":\"large\",\"title\":\"Olika typer av PR-aktiveringar p\\u00e5 Baby Journey\",\"content\":\"\n\n<p>Att utforma den perfekta PR-strategin kr\\u00e4ver planering. Planering som vi p\\u00e5 Baby Journey g\\u00e4rna hj\\u00e4lper dig med och har stor erfarenhet av. Vi s\\u00e4tter upp m\\u00e5l och kommer med kreativa id\\u00e9er f\\u00f6r att sedan uppr\\u00e4tta din kampanj. Vi erbjuder PR-utskick som \\u00e4r en av v\\u00e5ra vanligaste aktiveringar, PR-event, sampling samt olika pressmeddelanden och pressklipp.<\\\/p>\",\"title_color\":\"primary\",\"class\":\"annons-panel\",\"text_align\":\"center\",\"css\":\" @media (min-width: 960px) {\\n     .el-element {\\n    margin-bottom: 60px;\\n\\t} \\n} \"},\"name\":\"Kreativt content som ber\\u00e4ttar din story\"},{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\",\"css\":\".el-element {\\n    border-top: 1px solid rgba(77,61,113,0.4);\\n}\"},\"name\":\"Purple Divider\"}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\",\"width\":\"default\",\"margin_remove_top\":false,\"column_gap\":\"large\"},\"children\":[{\"type\":\"column\",\"props\":{\"position_sticky_breakpoint\":\"m\",\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-2\",\"order_first\":\"m\",\"vertical_align\":\"middle\"},\"children\":[{\"type\":\"panel\",\"props\":{\"link_text\":\"\",\"title_hover_style\":\"reset\",\"title_element\":\"h3\",\"title_align\":\"top\",\"title_grid_width\":\"1-2\",\"title_grid_breakpoint\":\"m\",\"meta_style\":\"meta\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"content_column_breakpoint\":\"m\",\"icon_width\":80,\"image_align\":\"right\",\"image_grid_width\":\"1-2\",\"image_grid_breakpoint\":\"m\",\"image_svg_color\":\"emphasis\",\"link_style\":\"primary\",\"margin\":\"large\",\"title\":\"Utskick - s\\u00e5 lyckas du med din produktkampanj\",\"content\":\"\n\n<p>Utskick och produktkampanjer inneb\\u00e4r f\\u00f6r det mesta att du skickar dina produkter till influencers eller g\\u00f6r dem medvetna om ditt varum\\u00e4rke. De testar och anv\\u00e4nder dina produkter eller tar del av dina tj\\u00e4nster och g\\u00f6r sedan inl\\u00e4gg om dem p\\u00e5 sina sociala kanaler. Det \\u00e4r ett perfekt s\\u00e4tt att n\\u00e5 ut till din m\\u00e5lgrupp eftersom f\\u00f6ljarna f\\u00e5r upp \\u00f6gonen f\\u00f6r ditt varum\\u00e4rke genom att influencern visar upp och ber\\u00e4ttar om buden de f\\u00e5r.<\\\/p>\\n\n\n<p>Det h\\u00e4r kr\\u00e4ver eftert\\u00e4nksamhet och en stor dos planering eftersom det inte bara handlar om att skicka ut gratisprover eller tala om att ditt varum\\u00e4rke finns. 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