{"id":5173,"date":"2023-08-30T15:14:02","date_gmt":"2023-08-30T13:14:02","guid":{"rendered":"https:\/\/babyjourney.se\/?p=5173"},"modified":"2023-12-07T11:02:09","modified_gmt":"2023-12-07T10:02:09","slug":"hvordan-man-kan-inspirere-gravide-og-nybagte-modre-i-dag","status":"publish","type":"post","link":"https:\/\/webstaging.babyjourney.se\/dk\/insikter\/hur-blir-gravida-och-nyblivna-mammor-inspirerade-idag\/","title":{"rendered":"Hvordan inspireres gravide og nybagte m\u00f8dre i dag?"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\"><b>Baby Journey spurgte 250 gravide og nybagte m\u00f8dre, hvordan de bruger letbenet og underholdende inspiration i forbindelse med graviditet og livet med b\u00f8rn. Hvor f\u00e5r de det fra, hvilket format foretr\u00e6kker de, og hvilken platform inspirerede dem sidst til at foretage et k\u00f8b?<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">N\u00e5r det g\u00e6lder om at finde graviditetsstil, indrette b\u00f8rnev\u00e6relset eller v\u00e6lge en ny opskrift, der skal afpr\u00f8ves sammen med familien, er de sociale medier stedet at g\u00e5 hen. Da Baby Journey spurgte 250 gravide og nybagte m\u00f8dre, hvor de s\u00f8ger inspiration om graviditet og for\u00e6ldreskab, sagde 64%, at sociale medier var deres f\u00f8rstevalg, 31 % sagde apps, og kun nogle f\u00e5 procent sagde, at de s\u00f8gte inspiration i magasiner. At de sociale medier er det oplagte valg til letbenet og underholdende inspiration er ikke overraskende, da 96% af alle kvinder i alderen 23-32 \u00e5r bruger tid p\u00e5 disse platforme hver dag. Platformene bliver derfor en oplagt inspirationskilde, da de allerede er en stor del af disse kvinders hverdag.\u00a0<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\">Billede sl\u00e5r bev\u00e6gelse, n\u00e5r det kommer til at inspirere de fleste<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">P\u00e5 de fleste platforme i dag kan indhold konsumeres i en r\u00e6kke forskellige formater, og p\u00e5 trods af mobilens fremmarch viser det sig, at det er billeder, der har st\u00f8rst indflydelse, n\u00e5r det g\u00e6lder inspiration. P\u00e5 sp\u00f8rgsm\u00e5let om, hvilken type indhold de f\u00f8ler sig mest inspireret af, siger n\u00e6sten halvdelen, 46%, af gravide og nybagte m\u00f8dre, at de bliver mest inspireret af billeder. Derefter er der en j\u00e6vn fordeling mellem dem, der f\u00f8ler sig meget inspirerede efter at have brugt tekst, podcasts eller videoer.\u00a0<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\">Instagram inspirerer dig til at foretage k\u00f8b<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Instagram er en platform, der bruges dagligt af de fleste kvinder i alderen 23-32 \u00e5r, og 7 ud af 10 bes\u00f8ger platformen hver dag. Da gravide og nybagte m\u00f8dre blev spurgt, hvilken platform der senest havde inspireret dem til at foretage et k\u00f8b <a href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> et klart flertal. 86 % af de adspurgte sagde, at Instagram var den platform, der sidst havde inspireret dem til at foretage et k\u00f8b. Blandt andre platforme svarede 7% Pinterest, 4% svarede Youtube og kun 3% svarede TikTok. Et klart bevis p\u00e5, at Instagram stadig er en relevant og st\u00e6rk platform for dig, der vil n\u00e5 denne m\u00e5lgruppe og inspirere dem til at k\u00f8be.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">F\u00e5 mere at vide om, hvordan vi hos Baby Journey kan<strong> <a href=\"https:\/\/webstaging.babyjourney.se\/dk\/for-annoncorer\/\" target=\"_blank\" rel=\"noopener\">hj\u00e6lpe dig med at kommunikere med gravide og nybagte m\u00f8dre.<\/a><\/strong><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Baby Journey spurgte 250 gravide og nybagte m\u00f8dre, hvordan de bruger letbenet og underholdende inspiration i forbindelse med graviditet og livet med b\u00f8rn. Hvor f\u00e5r de det fra, hvilket format foretr\u00e6kker de, og hvilken platform inspirerede dem sidst til at foretage et k\u00f8b?<\/p>","protected":false},"author":2,"featured_media":5175,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29,36],"tags":[30],"class_list":["post-5173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insikter","category-insikter-rapporter","tag-b2b"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hur blir gravida och nyblivna mammor inspirerade idag? | Baby Journey<\/title>\n<meta name=\"description\" content=\"Vi har fr\u00e5gat 250 gravida och nyblivna mammor hur det konsumerar l\u00e4ttsam och underh\u00e5llande inspiration kopplat till graviditet och livet med barn.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webstaging.babyjourney.se\/dk\/indsigt\/hvordan-man-kan-inspirere-gravide-og-nybagte-modre-i-dag\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hur blir gravida och nyblivna mammor inspirerade idag? | Baby Journey\" \/>\n<meta property=\"og:description\" content=\"Vi har fr\u00e5gat 250 gravida och nyblivna mammor hur det konsumerar l\u00e4ttsam och underh\u00e5llande inspiration kopplat till graviditet och livet med barn.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webstaging.babyjourney.se\/dk\/indsigt\/hvordan-man-kan-inspirere-gravide-og-nybagte-modre-i-dag\/\" \/>\n<meta property=\"og:site_name\" content=\"Baby Journey\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-30T13:14:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-07T10:02:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webstaging.babyjourney.se\/wp-content\/uploads\/2023\/08\/bild-blogg01-1024x768.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"timmy@babyjourney.se\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"timmy@babyjourney.se\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/webstaging.babyjourney.se\/insikter\/hur-blir-gravida-och-nyblivna-mammor-inspirerade-idag\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/webstaging.babyjourney.se\/insikter\/hur-blir-gravida-och-nyblivna-mammor-inspirerade-idag\/\"},\"author\":{\"name\":\"timmy@babyjourney.se\",\"@id\":\"https:\/\/webstaging.babyjourney.se\/#\/schema\/person\/7435e59476a774a79060ab6e0a7545cd\"},\"headline\":\"Hur blir gravida och nyblivna mammor inspirerade idag?\",\"datePublished\":\"2023-08-30T13:14:02+00:00\",\"dateModified\":\"2023-12-07T10:02:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/webstaging.babyjourney.se\/insikter\/hur-blir-gravida-och-nyblivna-mammor-inspirerade-idag\/\"},\"wordCount\":459,\"image\":{\"@id\":\"https:\/\/webstaging.babyjourney.se\/insikter\/hur-blir-gravida-och-nyblivna-mammor-inspirerade-idag\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/webstaging.babyjourney.se\/wp-content\/uploads\/2023\/08\/bild-blogg01.png\",\"keywords\":[\"B2B\"],\"articleSection\":[\"B2B\",\"Insikter &amp; rapporter\"],\"inLanguage\":\"da-DK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/webstaging.babyjourney.se\/insikter\/hur-blir-gravida-och-nyblivna-mammor-inspirerade-idag\/\",\"url\":\"https:\/\/webstaging.babyjourney.se\/insikter\/hur-blir-gravida-och-nyblivna-mammor-inspirerade-idag\/\",\"name\":\"Hur blir gravida och nyblivna mammor inspirerade idag? 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