{"id":5306,"date":"2023-09-29T16:47:16","date_gmt":"2023-09-29T14:47:16","guid":{"rendered":"https:\/\/babyjourney.se\/?p=5306"},"modified":"2023-12-07T11:01:59","modified_gmt":"2023-12-07T10:01:59","slug":"sundhedsbevidste-valg-og-klimaangst-hos-gravide-og-nybagte-foraeldre","status":"publish","type":"post","link":"https:\/\/webstaging.babyjourney.se\/dk\/insikter\/hallbarhet-medvetna-val-och-klimatangest-hos-gravida-och-nyblivna-foraldrar\/","title":{"rendered":"B\u00e6redygtighed, informerede valg og klimaangst blandt gravide og nybagte for\u00e6ldre"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\"><b>Hvad er holdningen til genbrugsshopping f\u00f8r og efter f\u00f8dslen? Stiger klimaangsten, n\u00e5r man bliver for\u00e6lder, og tr\u00e6ffer man mere bevidste og fair valg til sit barn? Det er nogle af de sp\u00f8rgsm\u00e5l, vi stillede 200 gravide og nybagte for\u00e6ldre, da vi ville finde ud af, hvordan de t\u00e6nker og handler, n\u00e5r det g\u00e6lder b\u00e6redygtighed og forbrug.<\/b><\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\">Brugt og cirkul\u00e6r<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">St\u00f8rstedelen af de adspurgte gravide og nybagte for\u00e6ldre g\u00e5r ind for genbrugsshopping. N\u00e5r de er gravide, planl\u00e6gger hele 9 ud af 10 at k\u00f8be noget brugt. Dette viser sig ogs\u00e5 at v\u00e6re i overensstemmelse med m\u00e5lgruppens adf\u00e6rd, da 85% af de nybagte for\u00e6ldre siger, at de har k\u00f8bt produkter brugt. Kun 1 ud af 10 har slet ingen interesse i at k\u00f8be p\u00e5 brugtmarkedet. P\u00e5 sp\u00f8rgsm\u00e5let om, hvorfor de v\u00e6lger at k\u00f8be brugt, viser det sig, at prisen er den vigtigste drivkraft, mens 18% g\u00f8r det af hensyn til milj\u00f8et.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">I de senere \u00e5r er der kommet flere udlejningstjenester p\u00e5 markedet, da forretningsmodeller forbundet med dele\u00f8konomi er blevet trendy. P\u00e5 trods af den \u00f8gede tilg\u00e6ngelighed af disse tjenester er erfaringen med at leje i stedet for at k\u00f8be produkter lav blandt denne m\u00e5lgruppe, idet kun 16% nogensinde har valgt at leje i stedet for at k\u00f8be.\u00a0\u00a0<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\">Bevidste og b\u00e6redygtige valg<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">N\u00e5r det g\u00e6lder den type k\u00f8b, som folk reflekterer mest over, n\u00e5r det kommer til produktets klimap\u00e5virkning, siger mere end halvdelen, at det er k\u00f8b af mad og forbrugsvarer, efterfulgt af t\u00f8j og boligindretning. Unders\u00f8gelsen viser ogs\u00e5, at folk er mere tilb\u00f8jelige til at v\u00e6lge b\u00e6redygtige alternativer til deres baby end til sig selv, idet 6 ud af 10 siger, at de er mere tilb\u00f8jelige til at v\u00e6lge milj\u00f8venlige alternativer til deres baby.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Ved hvilke typer k\u00f8b t\u00e6nker du mest p\u00e5, at produktet skal have en lav milj\u00f8p\u00e5virkning og v\u00e6re b\u00e6redygtigt?<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">F\u00f8devarer og forbrugsvarer 53%<br \/>\nT\u00f8j og boligudstyr 34%<br \/>\nSk\u00f8nhed og hudpleje 5%<br \/>\nLeget\u00f8j 8%<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Der er en generel interesse og vilje til at forbruge b\u00e6redygtigt og v\u00e6lge b\u00e6redygtige produkter. N\u00e5r de ikke g\u00f8r det, er hoved\u00e5rsagen den h\u00f8je pris. P\u00e5 den anden side siger en femtedel, at hoved\u00e5rsagen til, at de ikke v\u00e6lger b\u00e6redygtige alternativer, er mangel p\u00e5 valgmuligheder.\u00a0<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\">B\u00e6redygtighed og klimaangst<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Mange af os er enige om, at vores planet skal bevares for fremtidige generationer, men det bliver m\u00e5ske endnu tydeligere, n\u00e5r man selv f\u00e5r b\u00f8rn. 7 ud af 10 siger, at de t\u00e6nker mere p\u00e5 fremtidens klima og milj\u00f8, efter at de har f\u00e5et b\u00f8rn, og en femtedel siger, at de ikke g\u00f8r noget aktivt for at reducere deres klimap\u00e5virkning, men at de gerne ville g\u00f8re det.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Hur \u00e4r inst\u00e4llningen till att handla begagnat inf\u00f6r och efter att man har f\u00e5tt barn? \u00d6kar klimat\u00e5ngesten i samband med att man blir f\u00f6r\u00e4lder och v\u00e4ljer man i h\u00f6gre grad medvetna och schyssta val f\u00f6r ens bebis? Det \u00e4r n\u00e5gra&hellip;<\/p>","protected":false},"author":2,"featured_media":5308,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29,36],"tags":[],"class_list":["post-5306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insikter","category-insikter-rapporter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>H\u00e5llbarhet och medvetna val bland gravida och sm\u00e5barnsf\u00f6r\u00e4ldrar<\/title>\n<meta name=\"description\" content=\"I Baby Journeys stora unders\u00f6kning kring h\u00e5llbarhet, medvetna val och klimat\u00e5ngest fick vi fram sp\u00e4nnande statistik fr\u00e5n m\u00e5lgruppen gravida och f\u00f6r\u00e4ldrar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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