{"id":5459,"date":"2023-10-30T10:53:47","date_gmt":"2023-10-30T09:53:47","guid":{"rendered":"https:\/\/babyjourney.se\/?p=5459"},"modified":"2023-12-21T13:55:06","modified_gmt":"2023-12-21T12:55:06","slug":"hvad-gravide-og-nybagte-foraeldre-kan-finde-pa-black-friday","status":"publish","type":"post","link":"https:\/\/webstaging.babyjourney.se\/dk\/insikter\/vad-fyndar-gravida-och-nyblivna-foraldrar-under-black-friday\/","title":{"rendered":"Hvad finder gravide og nybagte for\u00e6ldre p\u00e5 Black Friday?"},"content":{"rendered":"

I betragtning af de ekstra udgifter, der er forbundet med at f\u00e5 en baby, er det ikke underligt, at mange kommende og nybagte for\u00e6ldre v\u00e6lger at holde \u00f8je med Black Friday-tilbud. Forud for dette \u00e5rs Black Friday har Baby Journey spurgt mere end 200 kommende og nybagte for\u00e6ldre, hvordan de t\u00e6nker og planl\u00e6gger at shoppe p\u00e5 denne store indk\u00f8bsdag.<\/strong><\/p>\n

Unders\u00f8gelsen viser, at en m\u00e5ned f\u00f8r Black Friday planl\u00e6gger 43% af de adspurgte kommende og nybagte for\u00e6ldre at shoppe p\u00e5 dagen. 38% siger, at de ikke har besluttet sig, og 14% siger, at de ikke vil shoppe p\u00e5 Black Friday. 6% siger ogs\u00e5, at de aktivt v\u00e6lger ikke at shoppe p\u00e5 Black Friday. Det er en holdning, som er blevet mere og mere almindelig i de senere \u00e5r for at tage afstand fra det overforbrug, som de mener, at Black Friday udl\u00f8ser.\u00a0<\/span><\/p>\n

Relevante tilbud til gravide og for\u00e6ldre til b\u00f8rn<\/b><\/h3>\n

Et andet vigtigt aspekt er, om folk synes, at der plejer at v\u00e6re tilbud, der er specielt rettet mod gravide og for\u00e6ldre til b\u00f8rn. Her svarer 4 ud af 10, at de plejer at finde relevante tilbud, mens over halvdelen svarer, at de ikke ved det. En af grundene til den store usikkerhed er sandsynligvis, at mange f\u00f8rstegangsfor\u00e6ldre i unders\u00f8gelsen ikke tidligere har haft grund til at holde \u00f8je med tilbud i denne kategori. P\u00e5 sp\u00f8rgsm\u00e5let om, hvilke produktkategorier der er s\u00e6rligt interessante, viser det sig, at det er de store indk\u00f8b som barnevogne og autostole, der er mest interessante at finde p\u00e5 Black Friday. 1 ud af 4 ser ogs\u00e5 Black Friday som en god mulighed for at k\u00f8be julegaver til b\u00f8rnene.\u00a0\u00a0<\/span><\/p>\n

Hvilken produktkategori er s\u00e6rligt interessant for dig som gravid eller for\u00e6lder under Black Friday?<\/b><\/h3>\n
    \n
  • T\u00f8j og fodt\u00f8j til babyer\/b\u00f8rn: 24%<\/span><\/li>\n
  • St\u00f8rre indk\u00f8b som barnevogne, autostole osv: 46%<\/span><\/li>\n
  • Leget\u00f8j og gaver til b\u00f8rn: 24%<\/span><\/li>\n
  • Teknologi og forbrugerelektronik: 5%<\/span<\/li>.\n<\/ul\n

    Over halvdelen v\u00e6lger bevidst at gemme indk\u00f8b for at udnytte rabatterne p\u00e5 Black Friday. Her siger en femtedel, at de har en liste over produkter, de planl\u00e6gger at k\u00f8be, og 36% har gemt et enkelt produkt, som de vil fors\u00f8ge at forhandle sig frem til.<\/span><\/p>\n

    Holde sig til planen eller impulsk\u00f8b?<\/b><\/h3>\n

    Med mange attraktive priser og rabatter er der risiko for, at man k\u00f8ber mere end oprindeligt planlagt. 16% erkender, at de ofte k\u00f8ber mere end planlagt under Black Friday, men at de stadig holder sig til produkter, som de f\u00f8ler, at de har brug for. 1 ud af 10 indr\u00f8mmer, at de k\u00f8ber mere end planlagt, og at der ofte er nogle un\u00f8dvendige k\u00f8b. St\u00f8rstedelen, 71%, holder sig dog til den oprindelige plan for, hvad de skal k\u00f8be.<\/span><\/p>\n

    Fork\u00e6l dig selv, eller lad v\u00e6re\u00a0<\/b><\/h3>\n

    Endelig spurgte vi, om folk ogs\u00e5 har planer om at fork\u00e6le sig selv under Black Friday. En tredjedel af respondenterne siger, at de planl\u00e6gger at fork\u00e6le sig selv, mens 68% planl\u00e6gger at afst\u00e5 fra at fork\u00e6le sig selv og kun fokusere p\u00e5 de n\u00f8dvendige indk\u00f8b til baby og b\u00f8rn.\u00a0<\/span><\/p>\n

    Disse statistikker viser, at der er potentiale for virksomheder til at m\u00e5lrette tilbud til vordende og nybagte for\u00e6ldre under Black Friday, is\u00e6r hvis de kan tilbyde produkter, der er relateret til b\u00f8rn og familieliv. Ved at tilbyde relevante og overkommelige tilbud samt klar kommunikation er der meget at vinde ved at etablere en st\u00e6rk position hos denne m\u00e5lgruppe under Black Friday.\u00a0<\/span><\/i><\/p>\n

    Baby Journey er eksperter i gravide, nybagte for\u00e6ldre og b\u00f8rnefamilier og er her for at hj\u00e6lpe dig med at forst\u00e5 og engagere dem bedre.\u00a0<\/span><\/i><\/p>\n

     <\/p>","protected":false},"excerpt":{"rendered":"

    I betragtning af de ekstra udgifter, der er forbundet med at f\u00e5 en baby, er det ikke underligt, at mange kommende og nybagte for\u00e6ldre v\u00e6lger at holde \u00f8je med Black Friday-tilbud. Forud for dette \u00e5rs Black Friday har Baby Journey spurgt over 200...<\/p>","protected":false},"author":2,"featured_media":5460,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29,36],"tags":[30],"class_list":["post-5459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insikter","category-insikter-rapporter","tag-b2b"],"acf":[],"yoast_head":"\nVad fyndar gravida och nyblivna f\u00f6r\u00e4ldrar under Black Friday? | Baby Journey<\/title>\n<meta name=\"description\" content=\"Utforska hur blivande och nyblivna f\u00f6r\u00e4ldrar planerar sina Black Friday-ink\u00f6p f\u00f6r sina barn och sig sj\u00e4lva. V\u00e5r unders\u00f6kning avsl\u00f6jar ink\u00f6pstrender, \u00f6verv\u00e4ganden och preferenser, och ger insikt om den v\u00e4xande intressen f\u00f6r h\u00e5llbarhet under denna shoppingdag.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webstaging.babyjourney.se\/dk\/indsigt\/hvad-gravide-og-nybagte-foraeldre-kan-finde-pa-black-friday\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vad fyndar gravida och nyblivna f\u00f6r\u00e4ldrar under Black Friday? | Baby Journey\" \/>\n<meta property=\"og:description\" content=\"Utforska hur blivande och nyblivna f\u00f6r\u00e4ldrar planerar sina Black Friday-ink\u00f6p f\u00f6r sina barn och sig sj\u00e4lva. 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