{"id":65405,"date":"2024-12-13T09:55:46","date_gmt":"2024-12-13T08:55:46","guid":{"rendered":"https:\/\/babyjourney.se\/?p=65405"},"modified":"2024-12-13T10:12:16","modified_gmt":"2024-12-13T09:12:16","slug":"bugaboo-vaelger-baby-journey-som-bureau-for-pr-og-influencer-marketing-i-norden","status":"publish","type":"post","link":"https:\/\/webstaging.babyjourney.se\/dk\/insikter\/bugaboo-valjer-baby-journey-som-byra-for-pr-och-influencer-marketing-i-norden\/","title":{"rendered":"Bugaboo v\u00e6lger Baby Journey som bureau for PR og Influencer Marketing i Norden"},"content":{"rendered":"<p><strong>Sidste efter\u00e5r gik det globale premiumm\u00e6rke for klapvogne og b\u00f8rnetilbeh\u00f8r, Bugaboo, i pitch for at v\u00e6lge et nyt nordisk bureau. Nu st\u00e5r det klart, at Baby Journey har vundet opgaven som nordisk partner inden for PR og Influencer Marketing. Samarbejdet markerer en sp\u00e6ndende ny fase for b\u00e5de Baby Journey og Bugaboo.<br \/>\n<\/strong><\/p>\n<p>Bugaboo er kendt for sine innovative og designfokuserede barnevogne og tilbeh\u00f8r, der kombinerer funktionalitet med moderne \u00e6stetik - altid med b\u00e6redygtighed for \u00f8je. Baby Journey, som er ny i bureauverdenen, er Nordens f\u00f8rende kommunikat\u00f8r for for\u00e6ldre og familier med en dyb forst\u00e5else for den moderne for\u00e6lders behov.<\/p>\n<p style=\"padding-left: 40px;\">- Baby Journey driver i dag den markedsledende platform for for\u00e6ldre i Norden. Med vores ekspertise og positionering inden for denne m\u00e5lgruppe var det et naturligt skridt for os at fungere som bureau for brands inden for graviditet og b\u00f8rn og dermed tage et st\u00f8rre greb om deres markedsf\u00f8ring. At Bugaboo har anerkendt dette og valgt os som deres PR- og influencer marketing-bureau er et bevis p\u00e5, at vi har fundet et unikt og attraktivt tilbud til at hj\u00e6lpe vores kunder,\" siger Michaela Forni, Head of Brand og medstifter af Baby Journey.<\/p>\n<p>Michaela forts\u00e6tter:<\/p>\n<p style=\"padding-left: 40px;\">- Bugaboo er et utroligt sjovt brand for os at arbejde med. Deres st\u00e6rke positionering inden for denne m\u00e5lgruppe betyder, at vi kan anvende vores data og ekspertise til at g\u00f8re det muligt for Bugaboo at n\u00e5 ud til endnu flere kommende for\u00e6ldre.<\/p>\n<p>Med Baby Journey som det nye PR- og Influencer Marketing-bureau i Norden er m\u00e5let at skabe endnu st\u00e6rkere forbindelser til den nordiske m\u00e5lgruppe gennem strategiske samarbejder og kreative kampagner. Caroline Sabri, Marketing Manager Bugaboo Nordics, kommenterer det nye partnerskab, og hvorfor valget faldt p\u00e5 Baby Journey:<\/p>\n<p style=\"padding-left: 40px;\">- Vi var p\u00e5 udkig efter en partner med et digitalt og kreativt fokus og et engagement i b\u00f8rn og familieliv. Vi v\u00e6rds\u00e6tter Baby Journeys moderne tilgang og vores personlige kontakt, s\u00e5 vores samarbejde bliver en vigtig del af Bugaboos rejse fremad med en partner, der kan l\u00f8fte vores kommunikation og opbygge vores brand p\u00e5 lang sigt.<\/p>\n<p>Partnerskabet starter i december 2024.<\/p>\n<p><b>Kontakt:<\/b><br \/>\nVeronica Ericsson Lakso, Marked<br \/>\nE-mail-adresse: veronica@babyjourney.se<br \/>\nTelefon: +4673 204 81 12<\/p>","protected":false},"excerpt":{"rendered":"<p>I h\u00f6stas gick det globala premiumvarum\u00e4rket f\u00f6r barnvagnar och barntillbeh\u00f6r, Bugaboo, ut i pitch f\u00f6r att v\u00e4lja ny nordisk byr\u00e5. Nu st\u00e5r det klart att det \u00e4r Baby Journey som vinner uppdraget som nordisk partner inom PR och Influencer Marketing.&hellip;<\/p>","protected":false},"author":2,"featured_media":65406,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-65405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insikter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bugaboo v\u00e4ljer Baby Journey som byr\u00e5 f\u00f6r PR och Influencer Marketing i Norden | Baby Journey<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webstaging.babyjourney.se\/dk\/indsigt\/bugaboo-vaelger-baby-journey-som-bureau-for-pr-og-influencer-marketing-i-norden\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bugaboo v\u00e4ljer Baby Journey som byr\u00e5 f\u00f6r PR och Influencer Marketing i Norden | Baby Journey\" \/>\n<meta property=\"og:description\" content=\"I h\u00f6stas gick det globala premiumvarum\u00e4rket f\u00f6r barnvagnar och barntillbeh\u00f6r, Bugaboo, ut i pitch f\u00f6r att v\u00e4lja ny nordisk byr\u00e5. 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