
{"id":3507,"date":"2023-01-31T15:08:50","date_gmt":"2023-01-31T14:08:50","guid":{"rendered":"https:\/\/babyjourney.se\/?page_id=3507"},"modified":"2025-01-28T15:09:17","modified_gmt":"2025-01-28T14:09:17","slug":"influencer-marketing","status":"publish","type":"page","link":"https:\/\/webstaging.babyjourney.se\/en\/for-annonsorer\/influencer-marketing\/","title":{"rendered":"Influencer Marketing"},"content":{"rendered":"<div>\n<hr class=\"uk-invisible uk-margin-remove\">\n<\/div>\n<ul>\n<li>\n        <a href=\"\/for-annonsorer\/\">Hem<\/a>\n    <\/li>\n<li>\n        <a href=\"\/for-annonsorer\/appannonsering\/\">Appannonsering<\/a>\n    <\/li>\n<li>\n        <a href=\"\/for-annonsorer\/influencer-marketing\/\">Influencer Marketing<\/a>\n    <\/li>\n<li>\n        <a href=\"\/for-annonsorer\/podcastannonsering\/\">Podcastannonsering<\/a>\n    <\/li>\n<li>\n        <a href=\"\/for-annonsorer\/content-marketing\/\">Content Marketing<\/a>\n    <\/li>\n<li>\n        <a href=\"\/for-annonsorer\/pr-utskick\/\">PR\/Utskick<\/a>\n    <\/li>\n<li>\n        <a href=\"\/for-annonsorer\/event\/\">Event<\/a>\n    <\/li>\n<\/ul>\n<div>\n<div class=\"mobile-subnav uk-inline uk-width-1-1\">\n<div class=\"mobile-subnav-btn uk-text-normal\">Influencer Marketing<\/div>\n<div uk-dropdown=\"mode: click\">\n<ul class=\"uk-list uk-text-left uk-text-normal\">\n<li><a href=\"\/for-annonsorer\">Annons\u00f6r &#8211; startsida<\/a><\/li>\n<li><a href=\"\/for-annonsorer\/appannonsering\">Appannonsering<\/a><\/li>\n<li><a href=\"\/for-annonsorer\/influencer-marketing\">Influencer Marketing<\/a><\/li>\n<li><a href=\"\/for-annonsorer\/podcastannonsering\">Podcastannonsering<\/a><\/li>\n<li><a href=\"\/for-annonsorer\/content-marketing\">Content Marketing<\/a><\/li>\n<li><a href=\"\/for-annonsorer\/pr-utskick\">PR\/Utskick<\/a><\/li>\n<li><a href=\"\/for-annonsorer\/event\">Event<\/a><\/li>\n<\/ul><\/div>\n<\/div>\n<\/div>\n<p><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/01\/mockups-hemsida-2.png\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1080;\"><\/p>\n<div>\n<h1>Vad \u00e4r Influencer Marketing?<\/h1>\n<div>\n<p>Influencer Marketing f\u00e5r ditt f\u00f6retag att synas och g\u00f6r att ni uppn\u00e5r m\u00e4tbara resultat. N\u00e5 ut till din m\u00e5lgrupp med r\u00e4tt format vid r\u00e4tt tidpunkt via olika plattformar.<\/p>\n<p>Baby Journey samarbetar med ett stort antal influencers, b\u00e5de micro och premium. V\u00e5ra experter hj\u00e4lper dig att v\u00e4lja r\u00e4tt kanal och profil och utformar strategier f\u00f6r din framg\u00e5ngs skull.<\/p>\n<\/div>\n<p><a href=\"\/kontakt\/\">Kontakta oss<\/a><\/p>\n<\/div>\n<p><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/01\/wave_down_new.svg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><br \/>\n<a href=\"\/\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/01\/6m5a8735-kopiera-scaled-e1674808487533.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1260;\"><\/a><br \/>\n<a href=\"\/\"><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/01\/6m5a8735-kopiera-scaled-e1674808487533.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1260;\"><\/a><br \/>\n<img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2021\/12\/wave_up.svg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/p>\n<div>\n<h2>R\u00e4tt matchning med ditt varum\u00e4rke<\/h2>\n<div>\n<p>Influencer Marketing \u00e4r en av de mest lovande och v\u00e4xande marknadsf\u00f6ringsstrategierna som bidrar till att ditt f\u00f6retag v\u00e4xer. Varf\u00f6r? Jo, helt enkelt f\u00f6r att m\u00e4nniskor f\u00f6rlitar sig p\u00e5 likasinnade och deras rekommendationer snarare \u00e4n traditionell reklam.<\/p>\n<p>Om du som f\u00f6retag marknadsf\u00f6r dina produkter eller tj\u00e4nster genom specifika influencers som din m\u00e5lgrupp litar p\u00e5 och upplever som trov\u00e4rdiga, \u00e4r chansen oerh\u00f6rt stor att detta leder b\u00e5de till st\u00f6rre engagemang, intresse och mer f\u00f6rs\u00e4ljning. Kort sagt, ditt varum\u00e4rke hamnar p\u00e5 f\u00f6rsta parkett med en fantastisk \u00f6verblick i en v\u00e4ldigt konkurrensutsatt marknad.<\/p>\n<\/div>\n<\/div>\n<p><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/01\/josefin-dahlberg.png\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 530px; --smush-placeholder-aspect-ratio: 530\/530;\"><br \/>\n<img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2021\/12\/wave_up.svg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><br \/>\n<img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/01\/6m5a0428-kopiera-scaled.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1707px; --smush-placeholder-aspect-ratio: 1707\/2560;\"><\/p>\n<div>\n<h2>S\u00e5 fungerar Influencer Marketing p\u00e5 Baby Journey<\/h2>\n<div>\n<p>Influencer marketing hos Baby Journey utg\u00e5r alltid fr\u00e5n v\u00e5r unika data och statistik f\u00f6r att s\u00e4tta r\u00e4tt strategi och val av influencer. Vi jobbar \u00f6ver alla plattformar f\u00f6r att er kampanj ska sk\u00f6rda s\u00e5 stora framg\u00e5ngar som m\u00f6jligt.<\/p>\n<p>N\u00e4r inl\u00e4gget visas p\u00e5 Instagram, TikTok, YouTube, personliga bloggar eller n\u00e5gon annan plattform blir influencerns inl\u00e4gg s\u00f6kbart direkt i Baby Journey-appen oavsett n\u00e4r det gjordes. Personer som i en viss graviditetsvecka s\u00f6ker p\u00e5 exempelvis barnvagnar kommer automatiskt att f\u00e5 upp olika typer av inl\u00e4gg om just det. Inl\u00e4gget visas f\u00f6r den tillt\u00e4nkta m\u00e5lgruppen n\u00e4r anv\u00e4ndaren g\u00e5r in i appen.<\/p>\n<p>Eftersom inl\u00e4gget sparas kommer det kunna visas igen och igen f\u00f6r nya anv\u00e4ndare och p\u00e5 s\u00e5 s\u00e4tt h\u00e5lla en h\u00f6g relevans gentemot anv\u00e4ndaren.<\/p>\n<\/div>\n<\/div>\n<p><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2021\/12\/wave_up.svg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/p>\n<div>\n<h3>V\u00e4lj r\u00e4tt influencer f\u00f6r ditt varum\u00e4rke<\/h3>\n<div>\n<p>Vi samarbetar med b\u00e5de micro influencers och premium influencers d\u00e4r den st\u00f6rsta skillnaden h\u00e4nger p\u00e5 antal f\u00f6ljare. Micro influencers har ofta f\u00e4rre f\u00f6ljare, mellan 5000 och 25 000, medan premium influencers har en \u00e4nnu st\u00f6rre f\u00f6ljarskara. Micro influencers f\u00f6ljare tenderar att ha en h\u00f6gre tillit och en h\u00f6g engagement rate, medan premium influencers \u00e4r mer ber\u00f6mda och levererar stor r\u00e4ckvidd.<\/p>\n<p>Dock ska du inte alltid h\u00e4nga upp dig p\u00e5 f\u00f6ljarantalet; det finns en rad aspekter som visar p\u00e5 vilken\/vilka influencers som kommer generera mer f\u00f6r just ditt varum\u00e4rke. Vi hj\u00e4lper dig att ta fram r\u00e4tt influencers f\u00f6r att se hur just dessa kan \u00f6ka din exponering och f\u00f6rs\u00e4ljning, beroende p\u00e5 vilka m\u00e5l f\u00f6retaget har f\u00f6r sin kampanj.<\/p>\n<\/div>\n<\/div>\n<ul>\n<li>\n<p>        <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/01\/penny-till-karusell-scaled-e1674481834970.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1708px; --smush-placeholder-aspect-ratio: 1708\/1707;\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/01\/img_6919-2.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1170px; --smush-placeholder-aspect-ratio: 1170\/1847;\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/01\/asabea-opokua-till-karusell-scaled.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/2560;\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/01\/sanne-alexandra-till-karusell-scaled.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/2560;\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/01\/6m5a2798-kopiera2-scaled.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/2560;\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/01\/pappapappadotter-till-karusell-scaled-e1674481780486.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1707px; --smush-placeholder-aspect-ratio: 1707\/1708;\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/01\/alexia-till-karusell-scaled-e1674481688323.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1707px; --smush-placeholder-aspect-ratio: 1707\/1708;\"><\/p>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<p>        <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/01\/usersthree.svg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/p>\n<h2>85 %<\/h2>\n<div>\n<p><span>v\u00e4ljer influencer marketing f\u00f6r att \u00f6ka varum\u00e4rkesk\u00e4nnedom<\/span><\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/01\/devicemobile-1.svg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/p>\n<h2>75 %<\/h2>\n<div>\n<p><span>av gen z &amp; millennials konsumerar inneh\u00e5ll av influencers minst<br \/>1 g\u00e5ng\/dag<\/span><\/p>\n<\/div>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2021\/12\/wave_up.svg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/p>\n<div>\n<h3>Anv\u00e4ndarinformationen \u00e4r nyckeln till riktad marknadsf\u00f6ring<\/h3>\n<div>\n<p>Riktad marknadsf\u00f6ring via influencers \u00e4r g\u00f6rbart eftersom v\u00e5ra anv\u00e4ndare skapar detaljerade profiler om intressen, favorit influencers och annan personlig information. Det g\u00f6r att vi vet vad de gillar och vilka de influeras av och kan d\u00e4rf\u00f6r pusha f\u00f6r ett inl\u00e4gg till utvalda personer.<\/p>\n<p>Inl\u00e4gget fr\u00e5n influencern n\u00e5r m\u00e5lgruppen vid exakt r\u00e4tt tillf\u00e4lle under graviditeten eller f\u00f6r\u00e4ldraskapets tidiga skede, en tid n\u00e4r m\u00e5lgruppen \u00e4r som mest k\u00f6pstark och informationss\u00f6kande.<\/p>\n<\/div>\n<\/div>\n<p><video src=\"\/wp-content\/uploads\/2023\/02\/20-snabba-teaser-alla-liggande.m4v\" poster=\"\/wp-content\/uploads\/2023\/02\/showreel-baby-journey-4.png\"><\/video><br \/>\n<img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2021\/12\/wave_up.svg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/p>\n<div>\n<h3>Vi hj\u00e4lper dig med hela processen steg f\u00f6r steg<\/h3>\n<div>\n<p>Tack vare v\u00e5rt komplexa datadrivna system d\u00e4r vi lagrat tidigare aktiveringar och kampanjer kan vi matcha och rekommendera r\u00e4tt influencer och strategi beroende p\u00e5 dina tidigare KPI:er.<\/p>\n<\/div>\n<\/div>\n<ul>\n<li>\n<p>        <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/01\/usersfour.svg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/p>\n<div>\n<p>1. Vi g\u00e5r igenom vilken\/vilka influencers och kanaler som \u00e4r l\u00e4mpligast f\u00f6r dig och din kampanj.<\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/01\/gear.svg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/p>\n<div>\n<p>2. Tillsammans tar vi fram en strategi som hj\u00e4lper dig att synas f\u00f6r att just din kampanj ska f\u00e5 en s\u00e5 kraftfull effekt som m\u00f6jligt.<\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/01\/magnifyingglass.svg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/p>\n<div>\n<p>3. Det inl\u00e4gg som influencern g\u00f6r i plattformen blir synbart och s\u00f6kbart i Baby Journeys integrerade s\u00f6kmotor.<\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/01\/bookmarks.svg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/p>\n<div>\n<p>4. Inl\u00e4gget visas f\u00f6r den tillt\u00e4nkta m\u00e5lgruppen och sparas s\u00e5 det alltid h\u00e5lls relevant mot nya registrerade eller n\u00e4r inl\u00e4gget \u00e4r passande i f\u00f6rh\u00e5llande till gravidvecka.<\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/01\/shuffleangular.svg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/p>\n<div>\n<p>5. Samarbetet tankas in i appen i samtliga format s\u00e5 att anv\u00e4ndaren sj\u00e4lv kan best\u00e4mma hur det ska konsumeras (bild, video, ljud etc).<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2021\/12\/wave_up.svg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/p>\n<div>\n<h3>Varf\u00f6r Influencer Marketing f\u00f6r din verksamhet?<\/h3>\n<div>\n<p>Influencer Marketing m\u00f6jligg\u00f6r att vi kan matcha din kampanj med r\u00e4tt influencer och i ett relevant sammanhang. Eftersom influencers och deras f\u00f6ljare oftast har ett t\u00e4tare och mer personligt band, kommer du n\u00e4rmare din m\u00e5lgrupp vilket ger stora f\u00f6rdelar f\u00f6r ditt varum\u00e4rke. P\u00e5 Baby Journey h\u00e5ller vi alltid en n\u00e4ra och \u00f6ppen dialog med dig som kund och \u00e4r med dig genom hela processen fr\u00e5n start till uppf\u00f6ljning.<\/p>\n<\/div>\n<\/div>\n<div>\n<p>        <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/01\/teambild-julia-scaled-e1674482025137.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1707px; --smush-placeholder-aspect-ratio: 1707\/1708;\"><\/p>\n<h3>\u201dVi matchar er med r\u00e4tt influencer <br \/> utifr\u00e5n kampanj och syfte.\u201d<\/h3>\n<div>\n<p>Julia Hellquist<br \/>Creative Production Lead, Baby Journey<\/p>\n<\/div>\n<\/div>\n<h2>Vill du veta mer?<\/h2>\n<div>\n\n<br \/>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"7086107\",\n    formId: \"db4629ed-e7be-4910-aba7-ddd324aa1986\"\n  });\n<\/script><br \/>\n\n\n<p>\n<\/div>\n<p>\n    <a href=\"\/for-annonsorer\/podcastannonsering\/\">Podcastannonsering<\/a>\n<\/p>\n<p><!--more--><br \/>\n<!-- {\"name\":\"Annons\\u00f6r-sida Influencer\",\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"default\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"padding\":\"none\",\"header_transparent\":\"dark\",\"css\":\".el-section {\\n    background: #EAEEFB;\\n}\",\"class\":\"uk-visible@m\",\"status\":\"\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"position_sticky_breakpoint\":\"m\",\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\"},\"children\":[{\"type\":\"html\",\"props\":{\"content\":\"\n\n<hr class=\\\"uk-invisible uk-margin-remove\\\">\"},\"name\":\" For header sticky on scroll up to work\"}]}]}],\"name\":\"Top section (above hero) if not using transparent header\"},{\"type\":\"section\",\"props\":{\"style\":\"secondary\",\"width\":\"\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"preserve_color\":true,\"class\":\"uk-position-relative\",\"padding\":\"small\",\"padding_remove_bottom\":false,\"css\":\"@media (max-width: 960px) {\\n    .el-section {\\n        padding-top: 120px;\\n        padding-bottom: 25px;\\n    }\\n}\\n\\n@media (min-width: 960px) {\\n    .el-section {\\n    \\tpadding-bottom: 10px;\\n    }\\n}\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"position_sticky_breakpoint\":\"m\",\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"\"},\"children\":[{\"type\":\"subnav\",\"children\":[{\"type\":\"subnav_item\",\"props\":{\"content\":\"Hem\",\"link\":\"for-annonsorer\\\/\"}},{\"type\":\"subnav_item\",\"props\":{\"content\":\"Appannonsering\",\"link\":\"for-annonsorer\\\/appannonsering\\\/\",\"active\":false}},{\"type\":\"subnav_item\",\"props\":{\"content\":\"Influencer Marketing\",\"link\":\"for-annonsorer\\\/influencer-marketing\\\/\",\"active\":true}},{\"type\":\"subnav_item\",\"props\":{\"content\":\"Podcastannonsering\",\"link\":\"for-annonsorer\\\/podcastannonsering\\\/\"}},{\"type\":\"subnav_item\",\"props\":{\"content\":\"Content Marketing\",\"link\":\"for-annonsorer\\\/content-marketing\\\/\",\"active\":false}},{\"type\":\"subnav_item\",\"props\":{\"content\":\"PR\\\/Utskick\",\"link\":\"for-annonsorer\\\/pr-utskick\\\/\"}},{\"type\":\"subnav_item\",\"props\":{\"content\":\"Event\",\"link\":\"for-annonsorer\\\/event\\\/\"}}],\"props\":{\"subnav_style\":\"tab\",\"text_align\":\"center\",\"class\":\"\",\"css\":\".el-element {\\n    padding-bottom: 58px;\\n}\\n\\n.el-item:first-child a {\\n \\tcontent: url('\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/house-1.svg'); \\n  position: relative;\\n  top: -5px;\\n    padding-bottom: 14px;\\n}\\n.el-link {\\n\\tpadding: 5px 0 9px 0;\\n}\",\"visibility\":\"m\"},\"name\":\"Undermeny, desktop\"},{\"type\":\"html\",\"props\":{\"content\":\"\n\n<div class=\\\"mobile-subnav uk-inline uk-width-1-1\\\">\\n    \n\n<div class=\\\"mobile-subnav-btn uk-text-normal\\\">Influencer Marketing<\\\/div>\\n\n\n<div uk-dropdown=\\\"mode: click\\\">\\n\n\n<ul class=\\\"uk-list uk-text-left uk-text-normal\\\">\\n\n\n<li><a href=\\\"\\\/for-annonsorer\\\">Annons\\u00f6r - startsida<\\\/a><\\\/li>\\n    \\n\n\n<li><a href=\\\"\\\/for-annonsorer\\\/appannonsering\\\">Appannonsering<\\\/a><\\\/li>\\n\\n\n\n<li><a href=\\\"\\\/for-annonsorer\\\/influencer-marketing\\\">Influencer Marketing<\\\/a><\\\/li>\\n\\n\n\n<li><a href=\\\"\\\/for-annonsorer\\\/podcastannonsering\\\">Podcastannonsering<\\\/a><\\\/li>\\n\\n\n\n<li><a href=\\\"\\\/for-annonsorer\\\/content-marketing\\\">Content Marketing<\\\/a><\\\/li>\\n\\n\n\n<li><a href=\\\"\\\/for-annonsorer\\\/pr-utskick\\\">PR\\\/Utskick<\\\/a><\\\/li>\\n    \\n\n\n<li><a href=\\\"\\\/for-annonsorer\\\/event\\\">Event<\\\/a><\\\/li>\\n<\\\/ul>\\n        \\n    <\\\/div>\\n<\\\/div>\",\"css\":\".el-element {\\n\\twidth: 100vw;\\n}\\n.mobile-subnav-btn {\\n    position: relative;\\n    min-width: 300px;\\n    max-width: 490px; \\n    width: calc(100% - 40px);\\n    background: #fff;\\n    padding: 12px 20px;\\n    padding: 12px 16px 12px 20px;\\n    color: #4D3D71;\\n    font-size: 16px;\\n    border-radius: 10px;\\n}\\n.mobile-subnav-btn[aria-expanded=\\\"false\\\"]:after {\\n    content: url('\\\/wp-content\\\/themes\\\/babyj-child-theme\\\/img\\\/chevron.svg');\\n    position: absolute;\\n    \\\/* width: 10px;\\n    height: 12px; *\\\/\\n    right: 24px;\\n    top: 14px;\\n    transform: rotate(90deg);\\n}\\n\\n.mobile-subnav-btn[aria-expanded=\\\"true\\\"]:after {\\n    content: url('\\\/wp-content\\\/themes\\\/babyj-child-theme\\\/img\\\/chevron.svg');\\n    position: absolute;\\n   \\\/* width: 10px;\\n    height: 12px; *\\\/\\n    right: 21px;\\n    top: 10px;\\n    transform: rotate(-90deg);\\n}\\n\\n.el-element div.uk-dropdown {\\n\\tmin-width: 300px;\\n    max-width: 530px; \\n    width: calc(100%);\\n}\\n\\n.el-element .uk-list {\\n    min-width: 300px;\\n    max-width: 490px; \\n    width: calc(100% - 40px);\\n    padding: 10px 20px 0 20px;\\n    margin-bottom: 0;\\n}\\n.uk-list li a {\\n\\tfont-weight: 400 !important;\\n}\\n.uk-list li a {\\n    font-weight: 400;\\n    color: #4D3D71;\\n    font-size: 16px;\\n}\\n.uk-list li a:hover {\\n\\ttext-decoration: underline;\\n    text-underline-offset: 5px;\\n}\",\"class\":\"uk-hidden@m uk-width-large uk-margin-auto\"},\"name\":\"Annons Undermeny mobil\"}]}],\"props\":{\"width\":\"default\"}},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"position_sticky_breakpoint\":\"m\",\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"margin\":\"default\",\"image_svg_color\":\"emphasis\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/01\\\/mockups-hemsida-2.png\",\"class\":\"\",\"css\":\".el-element img {\\n    border-radius: 10px !important;\\n}\\n\\n@media (max-width: 960px) {\\n    .el-image {\\n    \\tmax-width: 88%;\\n        margin-top: -20px;\\n    }\\n}\",\"text_align\":\"right\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\",\"image_width\":\"470\",\"image_height\":\"514\"},\"name\":\"Annons\\u00f6r Mockup Image\"}]},{\"type\":\"column\",\"props\":{\"position_sticky_breakpoint\":\"m\",\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"panel\",\"props\":{\"link_text\":\"Kontakta oss\",\"title_hover_style\":\"reset\",\"title_element\":\"h1\",\"title_align\":\"top\",\"title_grid_width\":\"1-2\",\"title_grid_breakpoint\":\"m\",\"meta_style\":\"meta\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"content_column_breakpoint\":\"m\",\"icon_width\":80,\"image_align\":\"left\",\"image_grid_width\":\"1-2\",\"image_grid_breakpoint\":\"m\",\"image_svg_color\":\"emphasis\",\"link_style\":\"primary\",\"margin\":\"default\",\"title\":\"Vad \\u00e4r Influencer Marketing?\",\"content\":\"\n\n<p>Influencer Marketing f\\u00e5r ditt f\\u00f6retag att synas och g\\u00f6r att ni uppn\\u00e5r m\\u00e4tbara resultat. N\\u00e5 ut till din m\\u00e5lgrupp med r\\u00e4tt format vid r\\u00e4tt tidpunkt via olika plattformar.<\\\/p>\\n\n\n<p>Baby Journey samarbetar med ett stort antal influencers, b\\u00e5de micro och premium. 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Marketing\"}]}],\"props\":{\"width\":\"default\",\"layout\":\"1-2,1-2\",\"column_gap\":\"large\"}},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"position_sticky_breakpoint\":\"m\",\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\"},\"children\":[{\"type\":\"image\",\"props\":{\"margin\":\"default\",\"image_svg_color\":\"\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/01\\\/wave_down_new.svg\",\"class\":\"section-wave section-wave-down \",\"image_svg_inline\":true,\"css\":\".el-element.section-wave-down svg {\\n\\tcolor: #D5DDF8;\\n}\"},\"name\":\"Wave down\"}]}],\"props\":{\"margin_remove_top\":false,\"margin\":\"small\"}}],\"name\":\"Annons\\u00f6r: Hero med Subnav\"},{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"css\":\"\\\/* .el-section {\\n    padding-bottom: 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MOBIL\"},{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"css\":\"\\\/* .el-section {\\n    padding-bottom: 50px;\\n}\\n\\n@media (min-width: 960px) {\\n    .el-section {\\n    padding-bottom: 120px;\\n\\t}\\n} *\\\/\",\"padding\":\"none\",\"class\":\"uk-visible@m\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"position_sticky_breakpoint\":\"m\",\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\"},\"children\":[{\"type\":\"image\",\"props\":{\"margin\":\"default\",\"image_svg_color\":\"emphasis\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/01\\\/6m5a8735-kopiera-scaled-e1674808487533.jpg\",\"link\":\"\\\/\",\"text_align\":\"center\",\"css\":\".el-element, .el-image {\\n    width: 100vw;\\n    object-fit: cover;\\n    min-height: 150px;\\n    max-height: 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up\"}]}],\"props\":{\"width\":\"default\",\"margin\":\"remove-vertical\"}},{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\",\"width\":\"default\",\"margin_remove_top\":false,\"column_gap\":\"large\",\"margin\":\"remove-vertical\"},\"children\":[{\"type\":\"column\",\"props\":{\"position_sticky_breakpoint\":\"m\",\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-2\",\"order_first\":\"m\",\"vertical_align\":\"middle\"},\"children\":[{\"type\":\"panel\",\"props\":{\"link_text\":\"\",\"title_hover_style\":\"reset\",\"title_element\":\"h2\",\"title_align\":\"top\",\"title_grid_width\":\"1-2\",\"title_grid_breakpoint\":\"m\",\"meta_style\":\"meta\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"content_column_breakpoint\":\"m\",\"icon_width\":80,\"image_align\":\"right\",\"image_grid_width\":\"1-2\",\"image_grid_breakpoint\":\"m\",\"image_svg_color\":\"emphasis\",\"link_style\":\"primary\",\"margin\":\"large\",\"title\":\"R\\u00e4tt matchning med ditt varum\\u00e4rke\",\"content\":\"\n\n<p>Influencer Marketing \\u00e4r en av de mest lovande och v\\u00e4xande marknadsf\\u00f6ringsstrategierna som bidrar till att ditt f\\u00f6retag v\\u00e4xer. Varf\\u00f6r? Jo, helt enkelt f\\u00f6r att m\\u00e4nniskor f\\u00f6rlitar sig p\\u00e5 likasinnade och deras rekommendationer snarare \\u00e4n traditionell reklam.<\\\/p>\\n\n\n<p>Om du som f\\u00f6retag marknadsf\\u00f6r dina produkter eller tj\\u00e4nster genom specifika influencers som din m\\u00e5lgrupp litar p\\u00e5 och upplever som trov\\u00e4rdiga, \\u00e4r chansen oerh\\u00f6rt stor att detta leder b\\u00e5de till st\\u00f6rre engagemang, intresse och mer f\\u00f6rs\\u00e4ljning. 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kontext.<\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/03\\\/essential-icon.svg\"}},{\"type\":\"grid_item\",\"props\":{\"title\":\"TARGET\",\"content\":\"\n\n<p>F\\u00f6r er som vill f\\u00e5 effekt av annonsering \\u00f6ver flera kanaler.<\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/03\\\/target-icon.svg\"}},{\"type\":\"grid_item\",\"props\":{\"title\":\"IMPACT\",\"content\":\"\n\n<p>F\\u00f6r er som vill p\\u00e5verka och g\\u00f6ra ett ordentligt avtryck.<\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/03\\\/impact-icon.svg\"}},{\"type\":\"grid_item\",\"props\":{\"title\":\"CUSTOM\",\"content\":\"\n\n<p>Vi skapar skr\\u00e4ddarsydda l\\u00f6sningar utifr\\u00e5n era behov.<\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/03\\\/custom-icon.svg\"}}],\"name\":\"S\\u00e4ljpaket grid (f\\u00f6r undersidor)\"},{\"type\":\"panel-slider\",\"props\":{\"show_title\":true,\"show_meta\":true,\"show_content\":true,\"show_image\":true,\"show_link\":true,\"slider_width\":\"fixed\",\"slider_width_default\":\"5-6\",\"slider_width_medium\":\"5-6\",\"slider_gap\":\"large\",\"slider_autoplay_pause\":true,\"nav\":\"dotnav\",\"nav_align\":\"center\",\"nav_breakpoint\":\"\",\"slidenav\":\"default\",\"slidenav_margin\":\"\",\"slidenav_breakpoint\":\"\",\"slidenav_outside_breakpoint\":\"xl\",\"panel_card_match\":false,\"title_hover_style\":\"reset\",\"title_element\":\"h3\",\"title_align\":\"top\",\"title_grid_width\":\"1-2\",\"title_grid_breakpoint\":\"m\",\"meta_style\":\"meta\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"content_column_breakpoint\":\"m\",\"icon_width\":80,\"image_align\":\"top\",\"image_grid_width\":\"1-2\",\"image_grid_breakpoint\":\"m\",\"image_svg_color\":\"emphasis\",\"link_text\":\"Read more\",\"link_style\":\"default\",\"margin\":\"default\",\"css\":\".el-image {\\n    position: absolute !important;\\n    right: -20px;\\n    top: -35px;\\n}\\n\\n.el-element{\\n\\tpadding:29px 10px 0;\\n}\\n\\n.el-element .uk-slider-items {\\n\\tgap: 30px;\\n}\\n.el-title {\\n    color: #4d3d71;\\n    font-family: \\\"circular-2\\\";\\n    font-size: 18px;\\n    font-weight: 700;\\n}\\n\\n.el-item {\\n    color: #4d3d71;\\n    font-size: 15px;\\n\\tbackground-color: #FFF9F4;\\n    border-radius: 22.8px;\\n    padding: 30px 30px 50px;\\n    transition: 0.2s;\\n    transition-timing-function: ease-in;\\n}\\n\\n.el-item:hover {\\n\\tbackground-color: #FFEDE1;\\n}\\n.el-nav {\\n\\tmargin-top: 20px;\\n}\\n.el-slidenav {\\n\\tcolor: #4d3d71;\\n}\\n.el-slidenav:first-child {\\n\\tleft: -10px;\\n}\\n.el-slidenav:last-child {\\n\\tright: -10px;\\n}\",\"text_align\":\"center\",\"slider_width_large\":\"5-6\",\"class\":\"uk-hidden@s\",\"slider_width_small\":\"5-6\",\"slider_center\":true,\"slider_finite\":true,\"slidenav_color\":\"dark\",\"nav_margin\":\"small\",\"nav_color\":\"dark\",\"panel_link\":false},\"children\":[{\"type\":\"panel-slider_item\",\"props\":{\"title\":\"ESSENTIAL\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/03\\\/essential-icon.svg\",\"content\":\"\n\n<p>F\\u00f6r er som \\u00f6nskar n\\u00e4rvaro och synlighet i r\\u00e4tt kontext.<\\\/p>\"}},{\"type\":\"panel-slider_item\",\"props\":{\"title\":\"TARGET\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/03\\\/target-icon.svg\",\"content\":\"\n\n<p>F\\u00f6r er som vill f\\u00e5 effekt av annonsering \\u00f6ver flera kanaler.<\\\/p>\"}},{\"type\":\"panel-slider_item\",\"props\":{\"title\":\"IMPACT\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/03\\\/impact-icon.svg\",\"content\":\"\n\n<p>F\\u00f6r er som vill p\\u00e5verka och g\\u00f6ra ett ordentligt avtryck.<\\\/p>\"}},{\"type\":\"panel-slider_item\",\"props\":{\"title\":\"CUSTOM\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/03\\\/custom-icon.svg\",\"content\":\"\n\n<p>Vi skapar skr\\u00e4ddarsydda l\\u00f6sningar utifr\\u00e5n era behov.<\\\/p>\"}}],\"name\":\"S\\u00e4ljpaket slider (f\\u00f6r mobil)\"},{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"medium\",\"text_align\":\"center\",\"margin_remove_bottom\":true,\"class\":\"ads-button\",\"css\":\".el-content {\\n   \\tmin-width: 256px;\\n}\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"primary\",\"icon_align\":\"left\",\"content\":\"Se v\\u00e5ra annonsl\\u00f6sningar \",\"link\":\"annonspaket\\\/\"}}],\"name\":\"L\\u00e4s mer om v\\u00e5ra s\\u00e4ljpaket - knapp\"}]}]}],\"name\":\"S\\u00e4ljpaket grid (f\\u00f6r undersidor)\"},{\"type\":\"section\",\"props\":{\"style\":\"secondary\",\"width\":\"\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"class\":\"uk-position-relative \",\"css\":\".el-section {\\n\\tpadding-top: 10px;\\n    padding-bottom: 50px;\\n   \\n}\\n\\n@media (min-width: 960px) {\\n     .el-section {\\n    padding-bottom: 100px;\\n\\t} \\n}\",\"padding_remove_top\":false,\"padding\":\"small\",\"preserve_color\":true},\"children\":[{\"type\":\"row\",\"props\":{\"width\":\"default\"},\"children\":[{\"type\":\"column\",\"props\":{\"position_sticky_breakpoint\":\"m\",\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\"},\"children\":[{\"type\":\"image\",\"props\":{\"margin\":\"default\",\"image_svg_color\":\"\",\"image\":\"wp-content\\\/uploads\\\/2021\\\/12\\\/wave_up.svg\",\"class\":\"section-wave 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datadrivna system d\\u00e4r vi lagrat tidigare aktiveringar och kampanjer kan vi matcha och rekommendera r\\u00e4tt influencer och strategi beroende p\\u00e5 dina tidigare KPI:er.<\\\/p>\",\"title_color\":\"primary\",\"class\":\"annons-panel\",\"text_align\":\"center\"},\"name\":\"Kreativt content som ber\\u00e4ttar din story\"},{\"type\":\"grid\",\"props\":{\"show_title\":true,\"show_meta\":true,\"show_content\":true,\"show_image\":true,\"show_link\":true,\"grid_default\":\"1\",\"grid_medium\":\"3\",\"filter_style\":\"tab\",\"filter_all\":true,\"filter_position\":\"top\",\"filter_align\":\"left\",\"filter_grid_width\":\"auto\",\"filter_grid_breakpoint\":\"m\",\"title_hover_style\":\"reset\",\"title_element\":\"h3\",\"title_align\":\"top\",\"title_grid_width\":\"1-2\",\"title_grid_breakpoint\":\"m\",\"meta_style\":\"meta\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"content_column_breakpoint\":\"m\",\"icon_width\":80,\"image_align\":\"top\",\"image_grid_width\":\"1-2\",\"image_grid_breakpoint\":\"m\",\"image_svg_color\":\"emphasis\",\"link_text\":\"Read more\",\"link_style\":\"default\",\"margin\":\"default\",\"item_animation\":true,\"title_font_family\":\"default\",\"title_color\":\"primary\",\"class\":\"\",\"css\":\".el-content {\\n    color: #4D3D71;\\n    font-size: 15.5px;\\n}\",\"text_align\":\"center\",\"grid_row_gap\":\"large\",\"grid_small\":\"2\",\"grid_large\":\"5\",\"content_margin\":\"small\",\"content_align\":false},\"children\":[{\"type\":\"grid_item\",\"props\":{\"title\":\"\",\"content\":\"\n\n<p>1. Vi g\\u00e5r igenom vilken\\\/vilka influencers och kanaler som \\u00e4r l\\u00e4mpligast f\\u00f6r dig och din kampanj.<\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/01\\\/usersfour.svg\"}},{\"type\":\"grid_item\",\"props\":{\"title\":\"\",\"content\":\"\n\n<p>2. Tillsammans tar vi fram en strategi som hj\\u00e4lper dig att synas f\\u00f6r att just din kampanj ska f\\u00e5 en s\\u00e5 kraftfull effekt som m\\u00f6jligt.<\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/01\\\/gear.svg\"}},{\"type\":\"grid_item\",\"props\":{\"title\":\"\",\"content\":\"\n\n<p>3. Det inl\\u00e4gg som influencern g\\u00f6r i plattformen blir synbart och s\\u00f6kbart i Baby Journeys integrerade s\\u00f6kmotor.<\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/01\\\/magnifyingglass.svg\"}},{\"type\":\"grid_item\",\"props\":{\"title\":\"\",\"content\":\"\n\n<p>4. Inl\\u00e4gget visas f\\u00f6r den tillt\\u00e4nkta m\\u00e5lgruppen och sparas s\\u00e5 det alltid h\\u00e5lls relevant mot nya registrerade eller n\\u00e4r inl\\u00e4gget \\u00e4r passande i f\\u00f6rh\\u00e5llande till gravidvecka.<\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/01\\\/bookmarks.svg\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"\n\n<p>5. Samarbetet tankas in i appen i samtliga format s\\u00e5 att anv\\u00e4ndaren sj\\u00e4lv kan best\\u00e4mma hur det ska konsumeras (bild, video, ljud etc).<\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/01\\\/shuffleangular.svg\"}}],\"name\":\"Infogrid med ikoner\"}]}]}],\"name\":\"Purple\"},{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"class\":\"uk-position-relative \",\"css\":\".el-section {\\n    padding-top: 20px;\\n    padding-bottom: 60px;\\n}\\n\\n@media (min-width: 960px) {\\n     .el-section {\\n         padding-top: 40px;\\n    padding-bottom: 120px;\\n\\t} \\n}\",\"padding_remove_top\":false,\"padding\":\"small\"},\"children\":[{\"type\":\"row\",\"props\":{\"width\":\"default\",\"margin\":\"remove-vertical\"},\"children\":[{\"type\":\"column\",\"props\":{\"position_sticky_breakpoint\":\"m\",\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\"},\"children\":[{\"type\":\"image\",\"props\":{\"margin\":\"default\",\"image_svg_color\":\"\",\"image\":\"wp-content\\\/uploads\\\/2021\\\/12\\\/wave_up.svg\",\"class\":\"section-wave wave-white\",\"image_svg_inline\":true,\"css\":\"\\\/*.el-element.section-wave svg {\\n color: #D5DDF8;\\n}*\\\/\"},\"name\":\"Wave up\"},{\"type\":\"panel\",\"props\":{\"link_text\":\"F\\u00e5 varum\\u00e4rket att v\\u00e4xa med Influencer Marketing \",\"title_hover_style\":\"reset\",\"title_element\":\"h3\",\"title_align\":\"top\",\"title_grid_width\":\"1-2\",\"title_grid_breakpoint\":\"m\",\"meta_style\":\"meta\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"content_column_breakpoint\":\"m\",\"icon_width\":80,\"image_align\":\"right\",\"image_grid_width\":\"1-2\",\"image_grid_breakpoint\":\"m\",\"image_svg_color\":\"emphasis\",\"link_style\":\"primary\",\"margin\":\"large\",\"title\":\"Varf\\u00f6r Influencer Marketing f\\u00f6r din verksamhet?\",\"content\":\"\n\n<p>Influencer Marketing m\\u00f6jligg\\u00f6r att vi kan matcha din kampanj med r\\u00e4tt influencer och i ett relevant sammanhang. 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