{"id":4636,"date":"2023-05-12T11:37:04","date_gmt":"2023-05-12T09:37:04","guid":{"rendered":"https:\/\/babyjourney.se\/?page_id=4636"},"modified":"2026-03-04T11:18:21","modified_gmt":"2026-03-04T10:18:21","slug":"semmelmackan-smackan","status":"publish","type":"page","link":"https:\/\/webstaging.babyjourney.se\/en\/case\/semmelmackan-smackan\/","title":{"rendered":"Case - Semmelmackan Smackan"},"content":{"rendered":"<div>\n<h3>PR med Jessica Frej<\/h3>\n<div>\n<p>Semmelmackan Smackan<\/p>\n<\/div>\n<\/div>\n<p><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2021\/12\/wave_up.svg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/p>\n<ul>\n<li>\n<div>\n<p style=\"font-weight: bold;\">INNEH\u00c5LLER:<\/p>\n<\/div>\n<\/li>\n<li>\n<div>\n<p><span>PR-UTSKICK<\/span><\/p>\n<\/div>\n<\/li>\n<li>\n<div>\n<p>CONTENT MARKETING<\/p>\n<\/div>\n<\/li>\n<li>\n<div>\n<p><span>INFLUENCER MARKETING<\/span><\/p>\n<\/div>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" data-src=\"https:\/\/webstaging.babyjourney.se\/wp-content\/uploads\/2023\/05\/6m5a3029-kopiera-2-scaled.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/p>\n<div>\n<h2>Bakgrund:<\/h2>\n<div>\n<p><span>Baby Journey \u00e4lskar semlor! Det \u00e4r ocks\u00e5 en av \u00e5rets mest uppm\u00e4rksammade temadagar och varje \u00e5r presenteras nya varianter och former av den klassiska semlan d\u00e4r flera nya varianter lever vidare och f\u00e5r exponering \u00e5r efter \u00e5r. Baby Journey ville haka p\u00e5 trenden och ta fram en egen semla anpassad f\u00f6r v\u00e5r m\u00e5lgrupp &#8211; sm\u00e5barnsf\u00f6r\u00e4ldrar och barnfamiljer. Syftet var att skapa en varum\u00e4rkesbyggande kampanj som g\u00e5r att plocka upp \u00e5rligen.\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<p><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2021\/12\/wave_up.svg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/p>\n<div>\n<h2>En semla f\u00f6r f\u00f6r\u00e4ldrar<\/h2>\n<div>\n<p><span>Tidsbrist och h\u00e4nderna fulla med annat beskriver v\u00e5r m\u00e5lgrupp v\u00e4l. V\u00e5r semla beh\u00f6vde d\u00e4rf\u00f6r kunna g\u00f6ras p\u00e5 kort tid och med f\u00e5 ingredienser, s\u00e5 att \u00e4ven den mest stressade barnf\u00f6r\u00e4ldern har tid att g\u00f6ra en semla. TV-kocken Jessica Frej \u00e4r k\u00e4nd f\u00f6r sina enkla och snabba recept, hon \u00e4r dessutom mamma till en 1-\u00e5ring. Det gjorde henne till en perfekt match f\u00f6r v\u00e5r semmel-kampanj. Tillsammans med Jessica utvecklade vi och lanserade Smackan, en mix av en rostad macka och en semla. <\/span><i><span><br \/><\/span><\/i><b><br \/><\/b><span>Matlagningsklipp p\u00e5 sociala medier \u00e4r ofta med och inspirerar till nya recept. D\u00e4rf\u00f6r togs kampanjen ut i flera korta videos f\u00f6r att hela februari kunna introducera inneh\u00e5ll med nya vinklar. F\u00f6r att sprida k\u00e4nnedom om kampanjen och n\u00e5 ut brett gjordes \u00e4ven PR-utskick till Sveriges st\u00f6rsta influencers inom f\u00f6r\u00e4ldraskap och mat, d\u00e4r vi s\u00e5klart pinpointat vilka som, precis som oss, \u00e4lskar semlor!\u00a0\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<p><img decoding=\"async\" data-src=\"https:\/\/webstaging.babyjourney.se\/wp-content\/uploads\/2023\/05\/bild2-scaled.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/p>\n<h2>Resultat av kampanjen<\/h2>\n<ul>\n<li>\n<p>        <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/06\/usersthree-1.svg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/p>\n<h3>65% premium influencers<\/h3>\n<div>\n<p><span data-metadata=\"&lt;!--(figmeta)eyJmaWxlS2V5IjoicmU2aTF6dE5WVFVSME1ZTGtuUmVsTCIsInBhc3RlSUQiOjExNDY0NzcxNDUsImRhdGFUeXBlIjoic2NlbmUifQo=(\/figmeta)--&gt;\"><\/span><span>uppm\u00e4rksammade PR-budet med \u00f6nskat budskap i sina kanaler.<\/span><\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/06\/rocketlaunch.svg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/p>\n<h3>1 500 000 i  <br \/> total r\u00e4ckvidd<\/h3>\n<div>\n<p><span data-metadata=\"&lt;!--(figmeta)eyJmaWxlS2V5IjoicmU2aTF6dE5WVFVSME1ZTGtuUmVsTCIsInBhc3RlSUQiOjg1NTY0MjkyOSwiZGF0YVR5cGUiOiJzY2VuZSJ9Cg==(\/figmeta)--&gt;\"><\/span><span>Totalt fick kampanjen en r\u00e4ckvidd p\u00e5 1500 000 exponeringar.<\/span><\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/06\/newspaper.svg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/p>\n<h3>Artikel i ELLE mat&#038;vin <\/h3>\n<div>\n<p><span>ELLE mat och vin publicerade en artikel om Smackan som \u00e5rets nykomling. <\/span><\/p>\n<\/div>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2021\/12\/wave_up.svg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/p>\n<div>\n<p>        <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/05\/quotation.svg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/p>\n<div>\n<p><i><span>\u201cInf\u00f6r \u00e5rets semmeldag den 21 februari har gravid- och sm\u00e5barnsappen Baby Journey g\u00e5tt ihop med tv-kocken Jessica Frej f\u00f6r att lansera ett busenkelt alternativ till semlan. S\u00e4g hej till Smackan \u2013 en hybrid mellan en rostad macka och en semla som bara tar fem minuter att g\u00f6ra!\u201c<\/span><\/i><\/p>\n<\/p>\n<p><strong>ELLE mat och vin<\/strong><\/p>\n<\/div>\n<\/div>\n<p><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2021\/12\/wave_up.svg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><br \/>\n<img decoding=\"async\" data-src=\"https:\/\/webstaging.babyjourney.se\/wp-content\/uploads\/2023\/05\/6m5a3074-kopiera-2-scaled.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><br \/>\n<video src=\"https:\/\/webstaging.babyjourney.se\/wp-content\/uploads\/2023\/05\/smackan-intro.mp4\" poster=\"\"><\/video><br \/>\n<img decoding=\"async\" data-src=\"https:\/\/webstaging.babyjourney.se\/wp-content\/uploads\/2023\/05\/nedrevansterhorn-scaled.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><br \/>\n<img decoding=\"async\" data-src=\"https:\/\/webstaging.babyjourney.se\/wp-content\/uploads\/2023\/05\/bild5-2.png\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/p>\n<ul>\n<li>\n<p>        <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/05\/6m5a3074-kopiera-2-scaled.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2023\/05\/nedrevansterhorn-scaled.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/p>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2021\/12\/wave_up.svg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/p>\n<h2><span data-metadata=\"&lt;!--(figmeta)eyJmaWxlS2V5IjoicmU2aTF6dE5WVFVSME1ZTGtuUmVsTCIsInBhc3RlSUQiOjEzMDA5MzExMjAsImRhdGFUeXBlIjoic2NlbmUifQo=(\/figmeta)--&gt;\"><\/span><span>L\u00e4s fler case<\/span><\/h2>\n<ul>\n<li>\n<p>        <img decoding=\"async\" data-src=\"https:\/\/webstaging.babyjourney.se\/wp-content\/uploads\/2023\/01\/sanne-alexandra-till-karusell-scaled.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/2560;\"><\/p>\n<h3>L\u00e4nsf\u00f6rs\u00e4kringar<\/h3>\n<div>\n<p>Appannonsering, Content marketing, Influencer marketing<\/p>\n<\/div>\n<p><a href=\"\/case\/barnsakra-hemmet\/\">BARNS\u00c4KRA HEMMET<\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" data-src=\"https:\/\/webstaging.babyjourney.se\/wp-content\/uploads\/2023\/01\/ekonomiexpert-_-michaela-1-scaled.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1707;\"><\/p>\n<h3>L\u00e4nsf\u00f6rs\u00e4kringar<\/h3>\n<div>\n<p>Appannonsering, Content marketing, Podcast<\/p>\n<\/div>\n<p><a href=\"\/case\/familjens-ekonomiskola\/\">FAMILJENS EKONOMISKOLA<\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" data-src=\"https:\/\/webstaging.babyjourney.se\/wp-content\/uploads\/2023\/11\/baby_journey_omslag1-1.png\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/p>\n<h3>Semper<\/h3>\n<div>\n<p><span>Appannonsering<\/span><\/p>\n<\/div>\n<p><a href=\"\/case\/case-semper\/\">GUIDER: INTRODUKTION AV BARNMAT OCH LINDRA MAGONT<\/a><\/p>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<p>        <img decoding=\"async\" data-src=\"https:\/\/webstaging.babyjourney.se\/wp-content\/uploads\/2023\/01\/sanne-alexandra-till-karusell-scaled.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/2560;\"><\/p>\n<h3>L\u00e4nsf\u00f6rs\u00e4kringar<\/h3>\n<div>\n<p>Appannonsering, Content marketing, Influencer marketing<\/p>\n<\/div>\n<p><a href=\"\/case\/barnsakra-hemmet\/\">BARNS\u00c4KRA HEMMET<\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" data-src=\"https:\/\/webstaging.babyjourney.se\/wp-content\/uploads\/2023\/01\/ekonomiexpert-_-michaela-1-scaled.jpg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1707;\"><\/p>\n<h3>L\u00e4nsf\u00f6rs\u00e4kringar<\/h3>\n<div>\n<p>Appannonsering, Content marketing, Podcast<\/p>\n<\/div>\n<p><a href=\"\/case\/familjens-ekonomiskola\/\">FAMILJENS EKONOMISKOLA<\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" data-src=\"https:\/\/webstaging.babyjourney.se\/wp-content\/uploads\/2023\/11\/baby_journey_omslag1-1.png\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/p>\n<h3>Semper<\/h3>\n<div>\n<p><span>Appannonsering<\/span><\/p>\n<\/div>\n<p><a href=\"\/case\/case-semper\/\">GUIDER: INTRODUKTION AV BARNMAT OCH LINDRA MAGONT<\/a><\/p>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2021\/12\/wave_up.svg\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/p>\n<div>\n<p>        <img decoding=\"async\" data-src=\"\/wp-content\/uploads\/2026\/03\/tm7l9n3bl-u046faku82g-5fa1a99e863e-512.png\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 512px; --smush-placeholder-aspect-ratio: 512\/512;\"><\/p>\n<h3>B\u00f6rja din resa,   <br \/>ta kontakt med oss!<\/h3>\n<div>\n<p><span style=\"font-weight: 400;\">Veronica Ericsson Lakso<\/span><br \/><span style=\"font-weight: 400;\">Head of B2B,<\/span>\u00a0Baby Journey<\/p>\n<\/div>\n<\/div>\n<div>\n\n<p><br \/>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"7086107\",\n    formId: \"db4629ed-e7be-4910-aba7-ddd324aa1986\"\n  });\n<\/script><br \/>\n\n<\/div>\n<p><!--more--><br \/>\n<!-- {\"name\":\"Case - 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40px;\\n}\",\"class\":\"uk-visible@s\",\"margin_remove_top\":false},\"children\":[{\"type\":\"list_item\",\"props\":{\"content\":\"\n\n<p style=\\\"font-weight: bold;\\\">INNEH\\u00c5LLER:<\\\/p>\"}},{\"type\":\"list_item\",\"props\":{\"content\":\"\n\n<p><span>PR-UTSKICK<\\\/span><\\\/p>\"}},{\"type\":\"list_item\",\"props\":{\"content\":\"\n\n<p>CONTENT MARKETING<\\\/p>\"}},{\"type\":\"list_item\",\"props\":{\"content\":\"\n\n<p><span>INFLUENCER 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Det \\u00e4r ocks\\u00e5 en av \\u00e5rets mest uppm\\u00e4rksammade temadagar och varje \\u00e5r presenteras nya varianter och former av den klassiska semlan d\\u00e4r flera nya varianter lever vidare och f\\u00e5r exponering \\u00e5r efter \\u00e5r. Baby Journey ville haka p\\u00e5 trenden och ta fram en egen semla anpassad f\\u00f6r v\\u00e5r m\\u00e5lgrupp - sm\\u00e5barnsf\\u00f6r\\u00e4ldrar och barnfamiljer. 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