{"id":4929,"date":"2023-06-28T16:32:16","date_gmt":"2023-06-28T14:32:16","guid":{"rendered":"https:\/\/babyjourney.se\/?p=4929"},"modified":"2023-12-07T11:03:34","modified_gmt":"2023-12-07T10:03:34","slug":"advertise-on-facebook-against-the-powerful-pregnant-and-parenting-template-group","status":"publish","type":"post","link":"https:\/\/webstaging.babyjourney.se\/en\/insikter\/annonsera-pa-facebook-mot-den-kopstarka-malgruppen-gravid-och-smabarnsforaldrar\/","title":{"rendered":"Advertise on Facebook to the high-spending target group of parents of pregnant women and young children."},"content":{"rendered":"

Do you want to see an increase in conversions while building your brand? Pregnant women and parents with young children are a target group that spends hours on social media every day, where they get information, inspiration and the opportunity to communicate with others in the target group. By advertising on Facebook, you can be present on these platforms and reach out with a targeted message.\u00a0<\/b><\/span><\/p>\n

The benefits of advertising on Facebook<\/span><\/h2>\n

Over half of all internet users in the UK use Facebook, making it an attractive platform to advertise on. This is especially true if your business is targeting parents-to-be and new parents, who often turn to Facebook for the engagement in its various communities, and all the tips and advice available during the baby journey.<\/span><\/p>\n

Given the amount of time spent on social media, it is <\/span>valuable to reach out with your message through advertising. Advertising on Facebook offers many choices, including when it comes to ad format, as an ad on Facebook can be in the form of one or more images, video or as an animated ad. To reach the target audience in a targeted way, the ads can be targeted to specific audiences based on demographics, interests, behavior and geographic location. At Baby Journey, we have insights from the app that allow us to customize and optimize audiences on Facebook with great precision. <\/span>
\n<\/span><\/p>\n

Advertise on Instagram\u00a0<\/span><\/h2>\n

For expectant and new parents, Instagram is a great platform to use to share <\/span>knowledge, new insights and of course to find inspiration. Many pregnant women and parents of young children follow the accounts of experts such as health professionals, doulas and life coaches, but they also follow influencers who openly share their baby journey.<\/span><\/p>\n

Products that are aesthetically pleasing and can be showcased visually are particularly well suited to advertising on Instagram, as the platform is based on images and videos. Advertising on Instagram means advertising through the Facebook Ads platform. The ads appear either in the feed or on the explore tab and can take the form of posts or a story-poster. When you advertise on Instagram, you can reach specific audiences based on behaviors and interests, which means that users who interact with pregnancy, kids and family content are most likely to be an interesting audience for you as well.\u00a0<\/span><\/p>\n

Advertise on Youtube\u00a0<\/span><\/h2>\n

As an expectant or new parent, it is common to consume content such as childbirth videos and gender reveals on YouTube and for this reason, the target audience spends a lot of time on the platform. By advertising on Youtube, you can reach this audience via video format advertising, where ads are targeted by interest, behavior and demographics. Baby Journey has the 20 Fast on YouTube series and has extensive experience in creating videos that appeal to and engage pregnant women and parents. You can learn more about our mobile productions here!<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Do you want to see increased conversion while building your brand? Pregnant women and parents of young children are a high-spending target group who spend hours on social media every day, where they get information, inspiration and the opportunity to communicate with others in their target group....<\/p>","protected":false},"author":2,"featured_media":4935,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29,37],"tags":[30],"class_list":["post-4929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insikter","category-kunskap-tips","tag-b2b"],"acf":[],"yoast_head":"\nAnnonsera p\u00e5 facebook mot gravida och f\u00f6r\u00e4ldrar? Vi hj\u00e4lper dig!<\/title>\n<meta name=\"description\" content=\"Om du vill annonsera p\u00e5 Facebook mot m\u00e5lgruppen gravida och\/eller sm\u00e5barnsf\u00f6r\u00e4ldrar kan vi hj\u00e4lpa dig med tr\u00e4ffs\u00e4kert inneh\u00e5ll och budskap.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webstaging.babyjourney.se\/en\/insights\/advertise-on-facebook-against-the-powerful-pregnant-and-parenting-template-group\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Annonsera p\u00e5 facebook mot gravida och f\u00f6r\u00e4ldrar? Vi hj\u00e4lper dig!\" \/>\n<meta property=\"og:description\" content=\"Om du vill annonsera p\u00e5 Facebook mot m\u00e5lgruppen gravida och\/eller sm\u00e5barnsf\u00f6r\u00e4ldrar kan vi hj\u00e4lpa dig med tr\u00e4ffs\u00e4kert inneh\u00e5ll och budskap.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webstaging.babyjourney.se\/en\/insights\/advertise-on-facebook-against-the-powerful-pregnant-and-parenting-template-group\/\" \/>\n<meta property=\"og:site_name\" content=\"Baby Journey\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-28T14:32:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-07T10:03:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webstaging.babyjourney.se\/wp-content\/uploads\/2023\/06\/5.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"timmy@babyjourney.se\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"timmy@babyjourney.se\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/webstaging.babyjourney.se\/insikter\/annonsera-pa-facebook-mot-den-kopstarka-malgruppen-gravid-och-smabarnsforaldrar\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/webstaging.babyjourney.se\/insikter\/annonsera-pa-facebook-mot-den-kopstarka-malgruppen-gravid-och-smabarnsforaldrar\/\"},\"author\":{\"name\":\"timmy@babyjourney.se\",\"@id\":\"https:\/\/webstaging.babyjourney.se\/#\/schema\/person\/7435e59476a774a79060ab6e0a7545cd\"},\"headline\":\"Annonsera p\u00e5 Facebook mot den k\u00f6pstarka m\u00e5lgruppen gravid- och sm\u00e5barnsf\u00f6r\u00e4ldrar\",\"datePublished\":\"2023-06-28T14:32:16+00:00\",\"dateModified\":\"2023-12-07T10:03:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/webstaging.babyjourney.se\/insikter\/annonsera-pa-facebook-mot-den-kopstarka-malgruppen-gravid-och-smabarnsforaldrar\/\"},\"wordCount\":560,\"image\":{\"@id\":\"https:\/\/webstaging.babyjourney.se\/insikter\/annonsera-pa-facebook-mot-den-kopstarka-malgruppen-gravid-och-smabarnsforaldrar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/webstaging.babyjourney.se\/wp-content\/uploads\/2023\/06\/5.png\",\"keywords\":[\"B2B\"],\"articleSection\":[\"B2B\",\"Kunskap & tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/webstaging.babyjourney.se\/insikter\/annonsera-pa-facebook-mot-den-kopstarka-malgruppen-gravid-och-smabarnsforaldrar\/\",\"url\":\"https:\/\/webstaging.babyjourney.se\/insikter\/annonsera-pa-facebook-mot-den-kopstarka-malgruppen-gravid-och-smabarnsforaldrar\/\",\"name\":\"Annonsera p\u00e5 facebook mot gravida och f\u00f6r\u00e4ldrar? Vi hj\u00e4lper dig!\",\"isPartOf\":{\"@id\":\"https:\/\/webstaging.babyjourney.se\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/webstaging.babyjourney.se\/insikter\/annonsera-pa-facebook-mot-den-kopstarka-malgruppen-gravid-och-smabarnsforaldrar\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/webstaging.babyjourney.se\/insikter\/annonsera-pa-facebook-mot-den-kopstarka-malgruppen-gravid-och-smabarnsforaldrar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/webstaging.babyjourney.se\/wp-content\/uploads\/2023\/06\/5.png\",\"datePublished\":\"2023-06-28T14:32:16+00:00\",\"dateModified\":\"2023-12-07T10:03:34+00:00\",\"author\":{\"@id\":\"https:\/\/webstaging.babyjourney.se\/#\/schema\/person\/7435e59476a774a79060ab6e0a7545cd\"},\"description\":\"Om du vill annonsera p\u00e5 Facebook mot m\u00e5lgruppen gravida och\/eller sm\u00e5barnsf\u00f6r\u00e4ldrar kan vi hj\u00e4lpa dig med tr\u00e4ffs\u00e4kert inneh\u00e5ll och budskap.\",\"breadcrumb\":{\"@id\":\"https:\/\/webstaging.babyjourney.se\/insikter\/annonsera-pa-facebook-mot-den-kopstarka-malgruppen-gravid-och-smabarnsforaldrar\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/webstaging.babyjourney.se\/insikter\/annonsera-pa-facebook-mot-den-kopstarka-malgruppen-gravid-och-smabarnsforaldrar\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webstaging.babyjourney.se\/insikter\/annonsera-pa-facebook-mot-den-kopstarka-malgruppen-gravid-och-smabarnsforaldrar\/#primaryimage\",\"url\":\"https:\/\/webstaging.babyjourney.se\/wp-content\/uploads\/2023\/06\/5.png\",\"contentUrl\":\"https:\/\/webstaging.babyjourney.se\/wp-content\/uploads\/2023\/06\/5.png\",\"width\":800,\"height\":600,\"caption\":\"annonsera p\u00e5 facebook\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/webstaging.babyjourney.se\/insikter\/annonsera-pa-facebook-mot-den-kopstarka-malgruppen-gravid-och-smabarnsforaldrar\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/webstaging.babyjourney.se\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Annonsera p\u00e5 Facebook mot den k\u00f6pstarka m\u00e5lgruppen gravid- och sm\u00e5barnsf\u00f6r\u00e4ldrar\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/webstaging.babyjourney.se\/#website\",\"url\":\"https:\/\/webstaging.babyjourney.se\/\",\"name\":\"Baby Journey\",\"description\":\"Baby Journey Gravidapp \u00e4r framtagen f\u00f6r att minska ensamheten under en graviditet och \u00f6ka samh\u00f6righeten bland gravida kvinnor och partners.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/webstaging.babyjourney.se\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/webstaging.babyjourney.se\/#\/schema\/person\/7435e59476a774a79060ab6e0a7545cd\",\"name\":\"timmy@babyjourney.se\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/a63faee7e857a46f71b72a0164bc19da8edddb0a1bc76f5ef81cf6a9cb605d7e?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a63faee7e857a46f71b72a0164bc19da8edddb0a1bc76f5ef81cf6a9cb605d7e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a63faee7e857a46f71b72a0164bc19da8edddb0a1bc76f5ef81cf6a9cb605d7e?s=96&d=mm&r=g\",\"caption\":\"timmy@babyjourney.se\"},\"url\":\"https:\/\/webstaging.babyjourney.se\/en\/author\/timmybabyjourney-se\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Advertise on Facebook to pregnant women and parents? We can help you!","description":"If you want to advertise on Facebook to the target group of pregnant women and\/or parents of young children, we can help you with accurate content and messages.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/webstaging.babyjourney.se\/en\/insights\/advertise-on-facebook-against-the-powerful-pregnant-and-parenting-template-group\/","og_locale":"en_US","og_type":"article","og_title":"Annonsera p\u00e5 facebook mot gravida och f\u00f6r\u00e4ldrar? Vi hj\u00e4lper dig!","og_description":"Om du vill annonsera p\u00e5 Facebook mot m\u00e5lgruppen gravida och\/eller sm\u00e5barnsf\u00f6r\u00e4ldrar kan vi hj\u00e4lpa dig med tr\u00e4ffs\u00e4kert inneh\u00e5ll och budskap.","og_url":"https:\/\/webstaging.babyjourney.se\/en\/insights\/advertise-on-facebook-against-the-powerful-pregnant-and-parenting-template-group\/","og_site_name":"Baby Journey","article_published_time":"2023-06-28T14:32:16+00:00","article_modified_time":"2023-12-07T10:03:34+00:00","og_image":[{"width":800,"height":600,"url":"https:\/\/webstaging.babyjourney.se\/wp-content\/uploads\/2023\/06\/5.png","type":"image\/png"}],"author":"timmy@babyjourney.se","twitter_card":"summary_large_image","twitter_misc":{"Written by":"timmy@babyjourney.se","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/webstaging.babyjourney.se\/insikter\/annonsera-pa-facebook-mot-den-kopstarka-malgruppen-gravid-och-smabarnsforaldrar\/#article","isPartOf":{"@id":"https:\/\/webstaging.babyjourney.se\/insikter\/annonsera-pa-facebook-mot-den-kopstarka-malgruppen-gravid-och-smabarnsforaldrar\/"},"author":{"name":"timmy@babyjourney.se","@id":"https:\/\/webstaging.babyjourney.se\/#\/schema\/person\/7435e59476a774a79060ab6e0a7545cd"},"headline":"Annonsera p\u00e5 Facebook mot den k\u00f6pstarka m\u00e5lgruppen gravid- och sm\u00e5barnsf\u00f6r\u00e4ldrar","datePublished":"2023-06-28T14:32:16+00:00","dateModified":"2023-12-07T10:03:34+00:00","mainEntityOfPage":{"@id":"https:\/\/webstaging.babyjourney.se\/insikter\/annonsera-pa-facebook-mot-den-kopstarka-malgruppen-gravid-och-smabarnsforaldrar\/"},"wordCount":560,"image":{"@id":"https:\/\/webstaging.babyjourney.se\/insikter\/annonsera-pa-facebook-mot-den-kopstarka-malgruppen-gravid-och-smabarnsforaldrar\/#primaryimage"},"thumbnailUrl":"https:\/\/webstaging.babyjourney.se\/wp-content\/uploads\/2023\/06\/5.png","keywords":["B2B"],"articleSection":["B2B","Kunskap & tips"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/webstaging.babyjourney.se\/insikter\/annonsera-pa-facebook-mot-den-kopstarka-malgruppen-gravid-och-smabarnsforaldrar\/","url":"https:\/\/webstaging.babyjourney.se\/insikter\/annonsera-pa-facebook-mot-den-kopstarka-malgruppen-gravid-och-smabarnsforaldrar\/","name":"Advertise on Facebook to pregnant women and parents? We can help you!","isPartOf":{"@id":"https:\/\/webstaging.babyjourney.se\/#website"},"primaryImageOfPage":{"@id":"https:\/\/webstaging.babyjourney.se\/insikter\/annonsera-pa-facebook-mot-den-kopstarka-malgruppen-gravid-och-smabarnsforaldrar\/#primaryimage"},"image":{"@id":"https:\/\/webstaging.babyjourney.se\/insikter\/annonsera-pa-facebook-mot-den-kopstarka-malgruppen-gravid-och-smabarnsforaldrar\/#primaryimage"},"thumbnailUrl":"https:\/\/webstaging.babyjourney.se\/wp-content\/uploads\/2023\/06\/5.png","datePublished":"2023-06-28T14:32:16+00:00","dateModified":"2023-12-07T10:03:34+00:00","author":{"@id":"https:\/\/webstaging.babyjourney.se\/#\/schema\/person\/7435e59476a774a79060ab6e0a7545cd"},"description":"If you want to advertise on Facebook to the target group of pregnant women and\/or parents of young children, we can help you with accurate content and messages.","breadcrumb":{"@id":"https:\/\/webstaging.babyjourney.se\/insikter\/annonsera-pa-facebook-mot-den-kopstarka-malgruppen-gravid-och-smabarnsforaldrar\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/webstaging.babyjourney.se\/insikter\/annonsera-pa-facebook-mot-den-kopstarka-malgruppen-gravid-och-smabarnsforaldrar\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webstaging.babyjourney.se\/insikter\/annonsera-pa-facebook-mot-den-kopstarka-malgruppen-gravid-och-smabarnsforaldrar\/#primaryimage","url":"https:\/\/webstaging.babyjourney.se\/wp-content\/uploads\/2023\/06\/5.png","contentUrl":"https:\/\/webstaging.babyjourney.se\/wp-content\/uploads\/2023\/06\/5.png","width":800,"height":600,"caption":"annonsera p\u00e5 facebook"},{"@type":"BreadcrumbList","@id":"https:\/\/webstaging.babyjourney.se\/insikter\/annonsera-pa-facebook-mot-den-kopstarka-malgruppen-gravid-och-smabarnsforaldrar\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/webstaging.babyjourney.se\/"},{"@type":"ListItem","position":2,"name":"Annonsera p\u00e5 Facebook mot den k\u00f6pstarka m\u00e5lgruppen gravid- och sm\u00e5barnsf\u00f6r\u00e4ldrar"}]},{"@type":"WebSite","@id":"https:\/\/webstaging.babyjourney.se\/#website","url":"https:\/\/webstaging.babyjourney.se\/","name":"Baby Journey","description":"The Baby Journey Pregnancy App is designed to reduce loneliness during pregnancy and increase connection between pregnant women and their partners.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/webstaging.babyjourney.se\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/webstaging.babyjourney.se\/#\/schema\/person\/7435e59476a774a79060ab6e0a7545cd","name":"timmy@babyjourney.se","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a63faee7e857a46f71b72a0164bc19da8edddb0a1bc76f5ef81cf6a9cb605d7e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a63faee7e857a46f71b72a0164bc19da8edddb0a1bc76f5ef81cf6a9cb605d7e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a63faee7e857a46f71b72a0164bc19da8edddb0a1bc76f5ef81cf6a9cb605d7e?s=96&d=mm&r=g","caption":"timmy@babyjourney.se"},"url":"https:\/\/webstaging.babyjourney.se\/en\/author\/timmybabyjourney-se\/"}]}},"_links":{"self":[{"href":"https:\/\/webstaging.babyjourney.se\/en\/wp-json\/wp\/v2\/posts\/4929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webstaging.babyjourney.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webstaging.babyjourney.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webstaging.babyjourney.se\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/webstaging.babyjourney.se\/en\/wp-json\/wp\/v2\/comments?post=4929"}],"version-history":[{"count":1,"href":"https:\/\/webstaging.babyjourney.se\/en\/wp-json\/wp\/v2\/posts\/4929\/revisions"}],"predecessor-version":[{"id":4930,"href":"https:\/\/webstaging.babyjourney.se\/en\/wp-json\/wp\/v2\/posts\/4929\/revisions\/4930"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webstaging.babyjourney.se\/en\/wp-json\/wp\/v2\/media\/4935"}],"wp:attachment":[{"href":"https:\/\/webstaging.babyjourney.se\/en\/wp-json\/wp\/v2\/media?parent=4929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webstaging.babyjourney.se\/en\/wp-json\/wp\/v2\/categories?post=4929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webstaging.babyjourney.se\/en\/wp-json\/wp\/v2\/tags?post=4929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}