{"id":65405,"date":"2024-12-13T09:55:46","date_gmt":"2024-12-13T08:55:46","guid":{"rendered":"https:\/\/babyjourney.se\/?p=65405"},"modified":"2024-12-13T10:12:16","modified_gmt":"2024-12-13T09:12:16","slug":"bugaboo-chooses-baby-journey-as-agency-for-pr-and-influencer-marketing-in-the-nordic-region","status":"publish","type":"post","link":"https:\/\/webstaging.babyjourney.se\/en\/insikter\/bugaboo-valjer-baby-journey-som-byra-for-pr-och-influencer-marketing-i-norden\/","title":{"rendered":"Bugaboo Selects Baby Journey as its PR and Influencer Marketing Agency in the Nordics"},"content":{"rendered":"

Last autumn, the global premium brand for strollers and baby gear, Bugaboo, launched a pitch to choose a new nordic agency. It has now been confirmed that Baby Journey has won the assignment as Bugaboo's nordic partner for PR and Influencer Marketing. This collaboration marks an exciting new phase for both Baby Journey and Bugaboo.
\n<\/strong><\/p>\n

Bugaboo is renowned for its innovative and design-focused strollers and accessories that blend functionality with modern aesthetics\u2014always with sustainability at the core. Baby Journey, a rising star in the agency world, is the largest in the Nordics specializing in communication aimed at parents and families, with a deep understanding of the needs of the modern parent.<\/p>\n

\u2013 Baby Journey runs the leading pregnancy and toddler platform in the Nordics today. Given our expertise and positioning within this target group, it has been a natural step for us to act as an agency for brands in the pregnancy and baby space, thereby taking a broader approach to their marketing. Bugaboo recognizing this and selecting us as their PR and Influencer Marketing agency is proof that we\u2019ve created a unique and attractive offering to help our clients, says Michaela Forni, Head of Brand and co-founder of Baby Journey.<\/p>\n

Michaela continues:<\/p>\n

\u2013 Bugaboo is an incredibly exciting brand for us to work with. Their strong positioning within this target audience allows us to apply our data and expertise to help Bugaboo reach even more expectant parents.<\/p>\n

With Baby Journey as its new PR and Influencer Marketing agency in the Nordics, the goal is to create even stronger connections with the nordic audience through strategic partnerships and creative campaigns. Caroline Sabri, Marketing Manager for Bugaboo Nordics, also commented on the new partnership and why they chose Baby Journey:<\/p>\n

\u2013 We were looking for a partner with a digital and creative focus, as well as a strong engagement with children and family life. We value Baby Journey\u2019s modern approach and personal connection, making this collaboration an important part of Bugaboo\u2019s journey forward. With a partner who can elevate our communication and build our brand long-term, we\u2019re confident in the road ahead.<\/p>\n

The partnership kicks off in December 2024.<\/p>\n

Contact:<\/b>
\nVeronica Ericsson Lakso, Marketing
\nEmail: veronica@babyjourney.se
\nPhone: +46 73 204 81 12<\/p>","protected":false},"excerpt":{"rendered":"

Last fall, the global premium brand for strollers and children's accessories, Bugaboo, went out to pitch to choose a new Nordic agency. Now it is clear that Baby Journey has won the assignment as Nordic partner in PR and Influencer Marketing....<\/p>","protected":false},"author":2,"featured_media":65406,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-65405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insikter"],"acf":[],"yoast_head":"\nBugaboo v\u00e4ljer Baby Journey som byr\u00e5 f\u00f6r PR och Influencer Marketing i Norden | Baby Journey<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webstaging.babyjourney.se\/en\/insights\/bugaboo-chooses-baby-journey-as-agency-for-pr-and-influencer-marketing-in-the-nordic-region\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bugaboo v\u00e4ljer Baby Journey som byr\u00e5 f\u00f6r PR och Influencer Marketing i Norden | Baby Journey\" \/>\n<meta property=\"og:description\" content=\"I h\u00f6stas gick det globala premiumvarum\u00e4rket f\u00f6r barnvagnar och barntillbeh\u00f6r, Bugaboo, ut i pitch f\u00f6r att v\u00e4lja ny nordisk byr\u00e5. 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