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Insights from the Baby Journey

Social proof slår rabatter
26 February, 2026
B2B Insights & Reports

Social proof slår rabatter

A small strategic change can make a measurable difference. In our collaboration with Apotek Hjärtat, we chose to walk away...

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Baby Journey –  Nordens största gravid- & barnapp
25 January, 2026
Insights & reports

Baby Journey - The largest pregnancy & kids app in the Nordics

Expecting a baby or becoming a parent is one of life's greatest journeys. Baby Journey is here to help you make it...

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Vad en tvättkorg kan förklara om småbarnsföräldrars nya behov
27 November, 2025
B2B Insights & Reports

Vad en tvättkorg kan förklara om småbarnsföräldrars nya behov

Becoming a parent changes more than you think, even habits that seem as obvious as laundry. When we follow laundry routines...

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Baby Journeys nästa drag – ska stötta föräldrar i Europa upp till 5 årsålder
2 May, 2025
B2B

Baby Journey's next move - supporting parents in Europe up to 5 years old

Parents' companions for the last visit to the health center - that's Baby Journey's next big move in its vision to support and...

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Bugaboo Selects Baby Journey as its PR and Influencer Marketing Agency in the Nordics
13 December, 2024
B2B

Bugaboo Selects Baby Journey as its PR and Influencer Marketing Agency in the Nordics

Last fall, global premium stroller and children's accessories brand, Bugaboo, pitched for a new Nordic agency....

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Hur tänker gravida kring familjens framtida ekonomi?
21 December, 2023
B2B Insights & Reports

Hur tänker gravida kring familjens framtida ekonomi?

As your family grows, it is more important than ever to start reviewing your family's finances, especially in these times when...

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Föräldrar på väg – drivkrafterna bakom bilköp hos blivande och nyblivna föräldrar
29 November, 2023
B2B Insights & Reports

Parents on the road - the driving forces behind car purchases by parents-to-be and new parents

As the family grows, the need to be able to move the whole family around smoothly - by car....

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Intervju: Baby Journey möter Unna
20 November, 2023
B2B Interviews & trends

Intervju: Baby Journey möter Unna

Swedish start-up Unna was founded with the vision of breaking the stigma surrounding feeding. With the first Swedish-made and organic products in the...

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Vad fyndar gravida och nyblivna föräldrar under Black Friday?
30 October, 2023
B2B Insights & Reports

Vad fyndar gravida och nyblivna föräldrar under Black Friday?

Given the extra expenses associated with having a child, it is no wonder that many prospective parents...

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Hållbarhet, medvetna val och klimatångest hos gravida och nyblivna föräldrar
29 September, 2023
B2B Insights & Reports

Hållbarhet, medvetna val och klimatångest hos gravida och nyblivna föräldrar

What is the attitude towards second-hand shopping before and after having a baby? Does climate anxiety increase with...

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Hur blir gravida och nyblivna mammor inspirerade idag?
30 August, 2023
B2B Insights & Reports

Hur blir gravida och nyblivna mammor inspirerade idag?

Baby Journey asked 250 pregnant women and new mothers how they consume light-hearted and entertaining inspiration related to pregnancy and...

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Intervju: Baby Journey möter Najell
7 July, 2023
B2B Interviews & trends

Intervju: Baby Journey möter Najell

The essence of Najell is to enable new parents to continue living life according to their own rules. This has become...

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Träffsäker annonsering mot målgruppen gravida och småbarnsföräldrar
28 June, 2023
B2B Knowledge & Tips

Träffsäker annonsering mot målgruppen gravida och småbarnsföräldrar

No matter what product or service you offer, the right advertising helps you reach potential customers. To...

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Annonsera på Facebook mot den köpstarka målgruppen gravid- och småbarnsföräldrar
28 June, 2023
B2B Knowledge & Tips

Annonsera på Facebook mot den köpstarka målgruppen gravid- och småbarnsföräldrar

Do you want to see an increase in conversions while building your brand? Pregnant women and parents of young children are a high-spending target group that...

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Digital marknadsföring mot en köpstark målgrupp
28 June, 2023
B2B Knowledge & Tips

Digital marknadsföring mot en köpstark målgrupp

There are lots of angles to take when it comes to digital marketing, so it's important to choose the right platform,...

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Copyright © Baby Journey

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