Targeted & tailored advertising
As pregnant or new parents, we want to give ourselves and our children the very best. The users who come to Baby Journey are an extremely attractive target group for you as an advertiser. They are thirsty for knowledge, strong buyers, committed and, above all, responsive.
At Baby Journey, we bridge influencers' digital channels and our app by using an omni-platform approach. We use the information about the users so that you can speak directly to your target audience in a credible and accurate environment!
Some of our satisfied clients
"We were looking for a partner and agency with a digital and creative focus and a commitment to children and family life. We value both Baby Journey's modern approach and our personal contact and our collaboration will be an important part of Bugaboo's journey forward with a partner who can elevate our communication and build our brand in the long term."
"Children's clothing as a category is growing like crazy on Tradera. And we want it to continue to do so - together with Baby Journey. Probably the most accurate collaboration to reach the target group of expectant or new parents."
"Professional productions of a high standard and very efficient. You work fast - but don't compromise on quality."
"We highly value the partnership with Baby Journey. The team is efficient and highly deliverable, working with a lot of drive and bringing forward ideas and valuable insights to our work, while being responsive to our requests."
"Mindler is proud to partner with Baby Journey. With our joint effort, we want to create a safe environment where expectant parents can find both practical and emotional support during one of the most important phases of life."
"Together with Baby Journey, we can be part of the whole baby journey. We at Thule have a wide range of baby and children's products for everyone, and through our collaboration we can reach out to the upcoming and new parents in Sweden and Norway in a very smooth, inspiring and fun way."
"By continuing our partnership with Baby Journey, we have the opportunity to reach the next generation of parents. Many parents have questions about children's sensitive skin and there is a lack of knowledge about the importance of using gentle products to reduce the risk of children developing skin allergies. Baby Journey offers parents a guiding hand in an engaging way. Our continued partnership therefore gives us the opportunity to actively participate in and contribute to this important dialog."
"We help you reach out with
the right message at the right time."
Linnéa Olsson
Creative Sales, Baby Journey
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Baby Journey - a digital meeting place for knowledge and purchasing power
Baby Journey is the Nordic region's largest pregnancy app where pregnant women and parents of young children can follow their pregnancy week by week, or their child's development month by month. All users register information about themselves based on their age, pregnancy, interests and life choices. As the user uses the app, data is added. This data becomes the basis for analysis when we help you with your advertising campaign.
With our app, social media, events, digital channels and influencers, Baby Journey forms a close-knit and committed community. A digital meeting place for one of the most knowledge-thirsty and eager-to-buy target groups - pregnant and new parents. When expecting a child or becoming a new parent, people tend to change their buying behavior. They re-evaluate services and products and open up to new suggestions that are best for their children. This is where your advertising comes into play.
How advertising on Baby Journey works
We offer a variety of advertising methods and opportunities to get your brand noticed. Our experts can help with individual activations and also take a holistic approach to cross-channel marketing.
Our specialist team tailors complete solutions and advertising packages for your business. We collect data from previous activations thanks to our proprietary data tool and help you with the right matching and set-up based on your KPIs. Together we aim for your goals!
Why you should advertise with Baby Journey
Advertising on Baby Journey gives you an important advantage. Since our users have already entered all the information about themselves, your ad will be credible and accurate and can be reused by new users. The timing of your ad is extremely important as the needs of pregnant women and new parents change from week to week. Thanks to our proprietary tool and all the data collected, we can help you provide targeted marketing at exactly the right time to the right users.
At Baby Journey, we use omni thinking across different platforms, influencer collaborations, digital channels and media formats so that your marketing provides value no matter how or where the user chooses to see or hear it. We call this a fantastic opportunity for you to create tangible brand awareness with your target audience and increase sales!
"The ideal place to reach out to parents-to-be and new parents."
Michaela Forni
Founder, Baby Journey
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