Read what people say about Baby Journey

The founding trio of Michaela Forni, Damon Foroozesh and Timothy Forni have seen their sales take off - and profits doubled to SEK 4 million last year. Now the focus is on Europe for the Baby Journey baby app.

Baby Journey, now both an app for parents of young children and an influencer marketing agency, is looking to expand globally, with co-founder Michaela Forni, influencer and entrepreneur, joining as CEO.

Parents' companion to the last visit to the childcare center - this is Baby Journey's next big move in its vision to support and reassure parents during the toddler years, when the app is expanded to be used up to the age of 5. With this launch, Baby Journey positions itself not only as the most comprehensive player in Sweden but also as the first of its kind across Europe. 

Zimbabwe is one of the countries where maternal and child health care is neglected. Michaela Forni, who has been there on a trip with UNICEF Secretary General Pernilla Baralt, stood up during the gala to talk about it.

Last autumn, the global premium brand for strollers and baby gear, Bugaboo, launched a pitch to choose a new nordic agency. It has now been confirmed that Baby Journey has won the assignment as Bugaboo's nordic partner for PR and Influencer Marketing. This collaboration marks an exciting new phase for both Baby Journey and Bugaboo.

Today is Mother's Day, a day to celebrate all mothers and perhaps give an extra thought to those mothers and women living in countries where the conditions for good and equal health are not so good. Zimbabwe is one of the countries where maternity care is neglected. Michaela Forni, who recently returned from a trip there with UNICEF Secretary General Pernilla Baralt, has given us a new perspective.

Michela Forni is 34 years old and has been blogging for 20 years. Together with her partner and brother, she has now founded an app aimed at pregnant women and new parents. "We're making a real difference, and that's a really cool feeling."

On Monday evening, Mama handed out its annual Mama of the Year awards. This year, winning mamas were chosen in a total of six different categories and this year was celebrated extra big, as Mama has turned 20 years old!

Baby Journey is currently the market leader in Sweden. Now they want to challenge their competitors in the Norwegian market.