App advertising

App advertising - We get you visible on the app for pregnant women

Baby Journey is Sweden's largest pregnancy app with over 500,000 users and over 10,000 new pregnant women every month. That's 9 out of 10 new pregnant women in Sweden

Advertising in our app is a real goldmine for you as a company to be seen and reach out to a specific target group when it is at its most purchasing power and responsive to your message. Advertise with native articles, in podcasts or through competitions - our experts are involved in the entire process from start to follow-up.

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Which advertising formats are available?

At Baby Journey, we can create customized advertising solutions based on your needs and wishes. For all advertising options, we can segment so that your ad is shown to specific users during a certain week of pregnancy, baby month or similar. Below you can read about several products that together or individually can provide really good brand awareness.

NATIVE ARTICLES

This includes a sponsored article with design, image, SEO, UTM links, optimizations, etc. It also includes an offer that is pushed in the app.

CONTENT MARKETING

Create podcasts, video productions, native articles and image bank material in-house at Baby Journey.

ADVERTISE IN PODCASTS

Discover the benefits of podcast advertising by buying an ad slot or an entire episode.

CHECKLIST

One of the most clicked features of the app. Here you can appear under any product category and have links that go directly to you.

CREATE COMPETITIONS

Run different competitions in the app. A creative ad set-up that makes people want to know more about you!

BANNER ADS

Choose any message on your banner ad to be displayed for a certain period. An opportunity to get extra visibility for your brand.

DAILY DOULAN

A popular feature that provides new tips and advice every day. It allows you to showcase your brand and direct users to where you want them to go.

POP UPS & TAKEOVERS

Take over the whole screen with your brand. This is an exclusive space where only you are visible with your offer or information.

How app advertising works on Baby Journey

We are a production house and media platform that helps you with all types of advertising and visibility. Cooperation is what leads us forward and thus also you!

When the user enters the app, your ad will appear as a native article, banner, pop ups, takeovers or other types of offers depending on what we come up with when you contact us. The app also consists of a thorough FAQ page with answered questions from doctors and midwives, as well as a checklist of categories and product links that forward the user to your chosen landing page.

Flexible advertising in any format

Advertising in our app offers great benefits. First, it gives your ad a high level of credibility as it is displayed to a community of engaged and responsive users. Secondly, you have the opportunity to advertise in different ways and in different formats. All so that the user can consume the content exactly as they prefer. This leads to more focus and interest.

The ad is pushed as popular content based on the user's personal data on age, lifestyle and week of pregnancy. So whether it's a banner, an article or included in a podcast as a promotional feature, your ad could not be more timely.

Tailor-made advertising packages after careful analysis

With us, advertisers can get tailor-made advertising solutions. Our most common package is the article package, which includes a sponsored article and an offer that is pushed in the app.

We also use our proprietary tool that collects data from previous activations. With this information, we can optimize your ads and reach the right person at the right time.

Why app advertising for your business?

App advertising in Baby Journey is so much more than marketing. It has great added value for your target audience, while providing value for money in a tailored and flexible way. App advertising is effective and creates close ties between you and your audience. All activation is saved in our flexible tool and stored so you can easily monitor your goals and create even better advertising arrangements in the future.

Grow your brand with App Advertising

"We help you engage
audience with creative app formats."

Malin Molander
Marketing Manager, Baby Journey

Influencer marketing

[email protected]

Artillerigatan 16

114 51 Stockholm

NO / DK / EN / DE

App advertising - We get you visible on the app for pregnant women